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Remodelling the corporate visual identity construct : a reference to the sensory and auditory dimension

Bartholmé, Roland H.; Melewar, T. C. - In: Corporate communications : an international journal 16 (2011) 1, pp. 53-64

Persistent link: https://www.econbiz.de/10008927091

Value marketing through corporate reputation: An empirical investigation of Thai hospitals

Srivoravilai, Nopporn; Melewar, T. C.; Liu, Martin; … - In: Journal of marketing management : MM 27 (2011) 3, pp. 243-269

Persistent link: https://www.econbiz.de/10008847763

Islamic marketing and branding : theory and practice

Melewar, T. C. (ed.); Sharifah Faridah Syed Alwi (ed.) - 2018 - First published

Introduction chapter / S.F. Syed Alwi and TC Melewar -- Branding and corporate marketing -- Corporate brands and marketing strategy / Jonathan A. J. Wilson and Jonathan Liu -- Islamic products and services : the concept of halal and certification bodies / Kaouther Kooli -- Islam and the...

Persistent link: https://www.econbiz.de/10013548250

Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors

Hussain, Shahzeb; Pascaru, Olga; Priporas, Constantinos … - In: European business review 35 (2023) 4, pp. 469-499

Persistent link: https://www.econbiz.de/10014314539

The effect of waiters' occupational identity on employee turnover within the context of Michelin-starred restaurants

Jerez Jerez, Maria Jesus; Melewar, T. C.; Foroudi, Pantea - In: Journal of hospitality & tourism research : JHTR ; the … 47 (2023) 7, pp. 1215-1243

Persistent link: https://www.econbiz.de/10014366189

Facets of corporate identity, communication, and reputation

Melewar, T. C. (contributor) - 2008

Persistent link: https://www.econbiz.de/10014499518

The effects of physical environment design on the dimensions of emotional well-being : a qualitative study from the perspective of design and retail managers

Khaneja, Suyash; Hussain, Shahzeb; Melewar, T. C.; … - In: Qualitative market research : an international journal 25 (2022) 2, pp. 161-180

Persistent link: https://www.econbiz.de/10013380422

Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences

Zha, Dongmei; Foroudi, Pantea; Melewar, T. C.; Jin, Zhongqi - In: Qualitative market research : an international journal 25 (2022) 2, pp. 205-232

Persistent link: https://www.econbiz.de/10013380424

Facets of corporate identity, communication and reputation

Melewar, T. C. (contributor) - 2008

Persistent link: https://www.econbiz.de/10004907160

Contemporary thoughts on corporate branding and corporate identity management

Melewar, T. C. (contributor) - 2008

Persistent link: https://www.econbiz.de/10004925104

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