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Brand ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen; Yu, Xiaoyu; Melewar, T. C.; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
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Exploring the corporate image formation process
Tran, Mai An; Bang, Nguyen; Melewar, T. C.; Bodoh, Jim - In: Qualitative market research : an international journal 18 (2015) 1, pp. 86-114
Persistent link: https://www.econbiz.de/10010491599
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The brand likeability effect : can firms make themselves more likeable?
Bang, Nguyen; Melewar, T. C.; Chen, Junsong - In: Journal of general management 38 (2012/13) 3, pp. 25-50
Persistent link: https://www.econbiz.de/10009781368
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Special issue on connecting brands, consumers and companies in Asia : research, relevance and rigour
Melewar, T. C. (ed.); Bang, Nguyen (ed.);  … - 2015
Persistent link: https://www.econbiz.de/10011471640
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Ethical marketing: Singapore, Malaysia and Thailand
Bang, Nguyen; Chen, Cheng-Hao Steven; Wu, Meng-Shan; … - In: Ethical and social marketing in Asia : incorporating …, (pp. 55-79). 2015
Persistent link: https://www.econbiz.de/10011477438
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An investigation of the corporate identity construct in China : managerial evidence from the high technology industry
Bang, Nguyen; Melewar, T. C.; Japutra, Arnold; Han, Sung Ho - In: Journal of marketing communications 24 (2018) 8, pp. 779-800
Persistent link: https://www.econbiz.de/10011976100
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A framework of brand strategy and the "glocalization" approach : the case of Indonesia
Japutra, Arnold; Bang, Nguyen; Melewar, T. C. - In: Analyzing the cultural diversity of consumers in the …, (pp. 101-125). 2015
Persistent link: https://www.econbiz.de/10011396901
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The end of silence? : qualitative findings on corporate auditory identity form the UK
Bartholmé, Roland H.; Melewar, T. C. - In: Journal of marketing communications 22 (2016) 4, pp. 419-436
Persistent link: https://www.econbiz.de/10011612608
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Influence of innovation capability and customer experience on reputation and loyalty
Foroudi, Pantea; Jin, Zhongqi; Gupta, Suraksha; … - In: Journal of business research : JBR 69 (2016) 11, pp. 4882-4889
Persistent link: https://www.econbiz.de/10011588582
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Multi-channel marketing, branding and retail design : new challenges and opportunities
McIntyre, Charles (ed.); Melewar, T. C. (ed.);  … - 2016 - First edition
Persistent link: https://www.econbiz.de/10011536086