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A relational insight of brand personification in business-to-business markets
Gupta, Suraksha; Melewar, T. C.; Bourlakis, Michael - In: Journal of general management 35 (2009/10) 4, pp. 65-76
Persistent link: https://www.econbiz.de/10003997126
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In-group and out-group orientations and their relation to formation of Country of Origin Image stereotypes
Balabanis, George; Mueller, Rene Dentiste; Melewar, T. C. - In: International journal of business and globalisation : IJBG 1 (2007) 3, pp. 328-344
Persistent link: https://www.econbiz.de/10003928283
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EU enlargement : a case study of branding standardisation
Melewar, T. C.; Hayday, David; Gupta, Suraksha; Cohen, … - In: EuroMed journal of business 3 (2008) 2, pp. 179-201
Persistent link: https://www.econbiz.de/10003930243
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MNE executive insights into international advertising programme standardisation
Melewar, T. C.; Pickton, D.; Gupta, S.; Chigovanyika, T. - In: Journal of marketing communications 15 (2009) 5, pp. 345-365
Persistent link: https://www.econbiz.de/10003923343
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Adding new dimensions to corporate identity management and corporate communication : exploring the sensory perspective
Bartholmé, Roland H.; Melewar, T. C. - In: The marketing review 9 (2009) 2, pp. 155-169
Persistent link: https://www.econbiz.de/10003849716
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Segmentation and brand positioning for Islamic financial services
Rusnah Muhamad; Melewar, T. C.; Sharifah Faridah Syed Alwi - In: European journal of marketing : EJM 46 (2012) 7/8, pp. 900-921
Persistent link: https://www.econbiz.de/10009572901
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Investigating the implications of business and culture on the behaviour of customers of international firms
Gupta, Suraksha; Navare, Jyoti; Melewar, T. C. - In: Industrial marketing management : the international … 40 (2011) 1, pp. 65-77
Persistent link: https://www.econbiz.de/10008907888
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Exploring the auditory dimension of corporate identity management
Bartholmé, Roland H.; Melewar, T. C. - In: Marketing intelligence & planning 29 (2011) 2, pp. 92-107
Persistent link: https://www.econbiz.de/10009156917
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Remodelling the corporate visual identity construct : a reference to the sensory and auditory dimension
Bartholmé, Roland H.; Melewar, T. C. - In: Corporate communications : an international journal 16 (2011) 1, pp. 53-64
Persistent link: https://www.econbiz.de/10008991209
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Guest Editorial: Marketing perspectives of logistics service providers : present and future research directions
Bourlakis, Michael; Melewar, T. C. - In: European journal of marketing : EJM 45 (2011) 3, pp. 300-310
Persistent link: https://www.econbiz.de/10009010680