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The development of a scale measuring consumers' selection of retail banks in Ghana
Blankson, Charles; Mbah, Chris H. N.; Owusu-Frempong, … - In: Journal of African business 10 (2009) 2, pp. 182-202
Persistent link: https://www.econbiz.de/10003912523
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A longitudinal examination of positioning strategies in a liberalized developing African economy : the case of Ghana
Blankson, Charles; Strutton, David - In: Thunderbird international business review 53 (2011) 1, pp. 51-67
Persistent link: https://www.econbiz.de/10008825605
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Congruence between positioning and brand advertising
Blankson, Charles; Kalafatis, Stavros P. - In: Journal of advertising research 47 (2007) 1, pp. 79-94
Persistent link: https://www.econbiz.de/10003609582
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Impact of positioning strategies on corporate performance
Blankson, Charles; Kalafatis, Stavros P.; Cheng, Julian … - In: Journal of advertising research 48 (2008) 1, pp. 106-122
Persistent link: https://www.econbiz.de/10003688989
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An investigation of Ghana's tourism positioning
Blankson, Charles; Owusu-Frempong, Yaw; Mbah, Chris H. N. - In: Journal of African business 5 (2004) 2, pp. 113-136
Persistent link: https://www.econbiz.de/10003545039
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Cross-functional integration as a knowledge transformation mechanism : implications for new product development
Hirunyawipada, Tanawat; Beyerlein, Michael; Blankson, … - In: Industrial marketing management : the international … 39 (2010) 4, pp. 650-660
Persistent link: https://www.econbiz.de/10003984000
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Consumer attitudes and interactive digital advertising
Cheng, Julian Ming Sung; Blankson, Charles; Wang, … - In: International journal of advertising : the quarterly … 28 (2009) 3, pp. 501-525
Persistent link: https://www.econbiz.de/10003874755
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Toward an integrated framework for online consumer behavior and decision making process : a review
Darley, William K.; Blankson, Charles; Luethge, Denise J. - In: Psychology & marketing 27 (2010) 2, pp. 94-116
Persistent link: https://www.econbiz.de/10003945267
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Relationalism in marketing channels and marketing strategy
Paswan, Audhesh K.; Blankson, Charles; Guzman, Francisco - In: European journal of marketing : EJM 45 (2011) 3, pp. 310-333
Persistent link: https://www.econbiz.de/10009010674
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Public-private collaborations : branded public services?
Blankson, Charles; Sierra, Vicenta - In: European journal of marketing : EJM 46 (2012) 7/8, pp. 994-1012
Persistent link: https://www.econbiz.de/10009572855