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Planned versus unplanned timing changes in payment and product receipt: Implications for sales promotion and services management strategy
Spears, Nancy; Mowen, John C.; Chakraborty, Goutam - In: Psychology & marketing 27 (2010) 3, pp. 229-252
Persistent link: https://www.econbiz.de/10008383711
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The effects of obtaining one's preferred service brand on consumer satisfaction and brand loyalty
Paswan, Audhesh K.; Spears, Nancy; Ganesh, Gopala - In: The journal of services marketing 21 (2007) 2, pp. 75-87
Persistent link: https://www.econbiz.de/10007720225
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Generating a Visceral Response
Amos, Clinton; Spears, Nancy - In: International journal of advertising : the quarterly … 39 (2010) 3, pp. 25-39
Persistent link: https://www.econbiz.de/10009976435
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Revisiting Western time orientations
Spears, Nancy; Amos, Clinton - In: Journal of consumer behaviour : an international … 11 (2012) 3, pp. 189-198
Persistent link: https://www.econbiz.de/10009983154
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Are Celebrity-Heroes Effective Endorsers? Exploring the Link between Hero, Celebrity, and Advertising Response
Spears, Nancy; Royne, Marla; Steenburg, Eric Van - In: Journal of promotion management : JPM 19 (2013) 1, pp. 17-37
Persistent link: https://www.econbiz.de/10010072619
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Frustration and consumer evaluation of search advertising and search engine effectiveness : the case of hedonic versus utilitarian product
Sun, Qin; Spears, Nancy - In: Journal of electronic commerce research : JECR 13 (2012) 2, pp. 122-134
Persistent link: https://www.econbiz.de/10010005117
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Need for touch and information processing strategies: An empirical examination
Yazdanparast, Atefeh; Spears, Nancy - In: Journal of consumer behaviour : an international … 11 (2012) 5, pp. 415-422
Persistent link: https://www.econbiz.de/10010023925
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Number 4 - Quality management and its relationship with organizational context and design
Germain, Richard; Spears, Nancy - In: International journal of quality & reliability management 16 (1999) 4-5, pp. 371-391
Persistent link: https://www.econbiz.de/10006387340
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Search quality in the financial services industry: a contingency perspective
Paswan, Audhesh K.; Spears, Nancy; Hasty, Ron; Ganesh, … - In: The journal of services marketing 18 (2004) 4-5, pp. 324-338
Persistent link: https://www.econbiz.de/10007100615
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Search quality in the financial services industry: a contingency perspective
Paswan, Audhesh K.; Spears, Nancy; Hasty, Ron; Ganesh, … - In: The journal of services marketing 18 (2004) 5, pp. 324-338
Persistent link: https://www.econbiz.de/10007100723