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The Implications of Just-In-Time for Logistics Organization Management and Performance
Germain, Richard; Dröge, Cornelia; Spears, Nancy - In: Journal of business logistics : JBL 17 (1996) 2, pp. 19-34
Persistent link: https://www.econbiz.de/10007003957
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Measuring Attitude Toward the Brand and Purchase Intentions
Spears, Nancy; Singh, Surendra N. - In: Journal of current issues and research in advertising : … 26 (2004) 2, pp. 53-66
Persistent link: https://www.econbiz.de/10008117151
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On the Use of Time Expressions in Promoting Product Benefits - The Metaphoric and the Literal
Spears, Nancy - In: Journal of advertising : official publication of the … 32 (2003) 2, pp. 33-44
Persistent link: https://www.econbiz.de/10008118197
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ARTICLES - Time Pressure and Information in Sales Promotion Strategy: Conceptual Framework and Content Analysis
Spears, Nancy - In: Journal of advertising : official publication of the … 30 (2001) 1, pp. 67-76
Persistent link: https://www.econbiz.de/10008119743
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A Note on Green Sentiments and the Human-Animal Relationship in Print Advertsing During the 20th Century
Spears, Nancy; Germain, Richard - In: Journal of current issues and research in advertising : … 29 (2007) 2, pp. 55-64
Persistent link: https://www.econbiz.de/10008125021
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1900-2000 in Review: The Shifting Role and Face of Animals in Print Advertisements in the Twentieth Century
Spears, Nancy; Germain, Richard - In: Journal of advertising : official publication of the … 36 (2007) 3, pp. 19-34
Persistent link: https://www.econbiz.de/10008125249
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Services Dominated by Maximal versus Minimal-Self Contexts: Verbal versus Visual Cues in Services Advertising
Spears, Nancy; Paswan, Audhesh K.; Kahla, Marlene - In: Journal of current issues and research in advertising : … 28 (2006) 2, pp. 65-76
Persistent link: https://www.econbiz.de/10008126208
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Reasons behind body art adoption: what motivates young adults to acquire tattoos?
Pentina, Iryna; Spears, Nancy - In: Journal of customer behaviour 10 (2011) 1, pp. 73-95
Persistent link: https://www.econbiz.de/10009030299
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Frustration Theory: toward an understanding of keyword search effectiveness and consumer responses
Sun, Qin; Spears, Nancy - In: Journal of customer behaviour 10 (2011) 1, pp. 35-49
Persistent link: https://www.econbiz.de/10009030301
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Using representational and abstract imagery to create regulatory fit effects
Naletelich, Kelly; Ketron, Seth; Spears, Nancy; Gelves, … - In: Psychology & marketing 40 (2023) 3, pp. 579-595
Persistent link: https://www.econbiz.de/10014290769