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Persistent link: https://www.econbiz.de/10009770353

The effects of DTCA on patient compliance : exploring the impact of endorsers selcetion and message tonality on patients with diabetes

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Consumer perceived value : the development of a multiple item scale in hospitals in the Indian context

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Healthcare : Market Dynamics, Policies and Strategies in Europe

Glowik, Mario (contributor) - 2015

This textbook discusses the most important theories of internationalization, including Product Life-Cycle, Internalization, Location, International New Venture concepts, and others. These models are grounded to a considerable extent in the Transaction Cost Theory and the Resource-Based View as...