Purpose: The purpose of this paper is to examine consumer perceptions across various countries, and uses content analysis in order to compare individual countries’ perceptions of ethicality over three business domains: price, product and service. Design/methodology/approach: The data...

Purpose: The unethical behavior of businesses toward their customers is thought to contribute to a loss of trust and confidence in the integrity of American corporations. Distrust between the two parties in the marketplace inhibits business transactions. The business ethics index (BEI) was...