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Beziehungsmarketing
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Ewing, Michael T.
76
Ewing, Michael
51
Caruana, Albert
28
Pitt, Leyland F.
22
Newton, Fiona J.
15
Newton, Joshua D.
15
Ramaseshan, B.
12
Berthon, Pierre
7
Wong, Jimmy
7
Leong, Elaine K.F.
6
Salzberger, Thomas
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Cooper, Holly B.
5
Khalil, Elias L.
5
Napoli, Julie
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Powell, Irene H.
5
Berthon, Pierre R.
4
Gountas, Sandra
4
Jevons, Colin P.
4
Nyadzayo, Munyaradzi W.
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Ratnatunga, Janek
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Stakhovych, Stanislav
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Tamaddoni, Ali
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Windisch, Lydia
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Mishra, Sagarika
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Turk, Tahir
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Valos, Michael J.
2
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Journal of business research : JBR
17
Industrial marketing management : the international journal for industrial and high-tech firms
13
Journal of Business Research
9
International journal of advertising : the quarterly review of marketing communications
6
Journal of marketing management : MM
5
European Journal of Marketing
4
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4
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3
International Journal of Public Sector Management
3
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3
The journal of contemporary issues in business and government
3
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2
Corporate Communications: An International Journal
2
Corporate communications : an international journal
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International Marketing Review
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International journal of public sector management : IJPSM
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of advertising : official publication of the American Academy of Advertising
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2
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1
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Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks
1
European Sport management quarterly : ESMQ
1
Fundamentals of marketing research ; Vol. 1
1
Information systems research : ISR
1
International Journal of Culture, Tourism and Hospitality Research
1
International employment relations review
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing ; Vol. V
1
Journal of Communication Management
1
Journal of Managerial Psychology
1
Journal of consumer behaviour : an international research review
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
64
OLC EcoSci
43
Other ZBW resources
18
RePEc
11
USB Cologne (EcoSocSci)
1
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31
On the cross-national generalisability and equivalence of advertising response scales developed in the USA
Ewing, Michael T.
;
Caruana, Albert
;
Zinkhan, George M.
-
2006
Persistent link: https://www.econbiz.de/10003410979
Saved in:
32
Developing a global CRM strategy
Shumanov, Michael
;
Ewing, Michael
- In:
Emergent strategies for e-business processes, services, …
,
(pp. 77-90)
.
2009
Persistent link: https://www.econbiz.de/10003950307
Saved in:
33
Advocating avatars : the salesperson in second life
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Halvorson, Wade
; …
- In:
The journal of personal selling & sales management : JPSSM
30
(
2010
)
3
,
pp. 195-208
Persistent link: https://www.econbiz.de/10008647400
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34
Australian marketing managers' perceptions of the internet : a quasi-longitudinal perspective
Long, Elaine K. F.
;
Ewing, Michael
;
Pitt, Leyland F.
-
2007
Persistent link: https://www.econbiz.de/10003538860
Saved in:
35
Developing a global CRM strategy
Shumanov, M.
;
Ewing, Michael
- In:
Strategic knowledge management in multinational …
,
(pp. 342-355)
.
2008
Persistent link: https://www.econbiz.de/10003545760
Saved in:
36
Practitioner prognostications on the future of online marketing
Valos, Michael J.
;
Ewing, Michael
;
Powell, Irene H.
- In:
Journal of marketing management : MM
26
(
2010
)
3/4
,
pp. 361-376
Persistent link: https://www.econbiz.de/10003984957
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37
How corporate reputation, quality, and value influence online loyalty
Caruana, Albert
;
Ewing, Michael
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 1103-1110
Persistent link: https://www.econbiz.de/10008652762
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38
The effect of product placement in computer games on brand attitude and recall
Mackay, Thomas
;
Ewing, Michael
;
Newton, Fiona
; …
- In:
International journal of advertising : the quarterly …
28
(
2009
)
3
,
pp. 423-438
Persistent link: https://www.econbiz.de/10003874750
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39
The process of global brand strategy development and regional implementation
Matanda, Tandadzo
;
Ewing, Michael
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 5-12
Persistent link: https://www.econbiz.de/10009552158
Saved in:
40
Forward or delete : what drives peer-to-peer message propagation across social networks?
Harvey, Christopher G.
;
Stewart, David B.
;
Ewing, Michael
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
6
,
pp. 365-372
Persistent link: https://www.econbiz.de/10009424835
Saved in:
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