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Beziehungsmarketing
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Ewing, Michael T.
76
Ewing, Michael
51
Caruana, Albert
28
Pitt, Leyland F.
22
Newton, Fiona J.
15
Newton, Joshua D.
15
Ramaseshan, B.
12
Berthon, Pierre
7
Wong, Jimmy
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Khalil, Elias L.
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Journal of business research : JBR
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of Business Research
9
International journal of advertising : the quarterly review of marketing communications
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5
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European Sport management quarterly : ESMQ
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Fundamentals of marketing research ; Vol. 1
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International Journal of Culture, Tourism and Hospitality Research
1
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International marketing ; Vol. V
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Journal of Communication Management
1
Journal of Managerial Psychology
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Journal of consumer behaviour : an international research review
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
64
OLC EcoSci
43
Other ZBW resources
18
RePEc
11
USB Cologne (EcoSocSci)
1
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51
Franchisee-based brand equity : the role of brand relationship quality and brand citizenship behavior
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
;
Ewing, …
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 163-174
Persistent link: https://www.econbiz.de/10011447509
Saved in:
52
The impact of franchisor support, brand commitment, brand citizenship behavior, and franchisee experience on franchisee-perceived brand image
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
;
Ewing, …
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 1886-1894
Persistent link: https://www.econbiz.de/10011384162
Saved in:
53
Co-branding as a social marketing initiative
Peachment, Allan
;
Ewing, Michael
;
McMahon, Lance William
- In:
The journal of contemporary issues in business and …
5
(
1999
)
2
,
pp. 35-40
Persistent link: https://www.econbiz.de/10003181494
Saved in:
54
Industrial and social networks in Asian collectivist societies
Ewing, Michael
;
Napoli, Julie
;
Caruana, Albert
- In:
The journal of contemporary issues in business and …
6
(
2000
)
2
,
pp. 25-32
Persistent link: https://www.econbiz.de/10003182392
Saved in:
55
Strategic human resource effectiveness, internal marketing and performance in the public sector
Ewing, Michael
;
Caruana, Albert
- In:
International employment relations review
5
(
1999
)
1
,
pp. 15-27
Persistent link: https://www.econbiz.de/10001600935
Saved in:
56
Social marketing
Ewing, Michael T.
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001724941
Saved in:
57
Towards the development of a scalar equivalent etic multicultural advertising response scale (mars)
Ewing, Michael T.
;
Caruana, Albert
;
Teo, Andy
- In:
New directions in international advertising research
,
(pp. 25-41)
.
2002
Persistent link: https://www.econbiz.de/10001785284
Saved in:
58
Market orientation and performance in the public sector : the role of organisational commitment
Caruana, Albert
;
Ramaseshan, B.
;
Ewing, Michael
-
1996
Persistent link: https://www.econbiz.de/10000973818
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59
Predicting season ticket holder retention using rich behavioral data
Karg, Adam
;
Tamaddoni, Ali
;
McDonald, Heath
;
Ewing, Michael
- In:
Journal of sport management : the official journal of …
35
(
2021
)
5
,
pp. 426-439
Persistent link: https://www.econbiz.de/10012651050
Saved in:
60
Balancing creativity and organisational performance in an advertising agency network : a case study
Collier, Paul
;
Ewing, Michael
;
Cooper, Holly B.
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 840-864
Persistent link: https://www.econbiz.de/10012697003
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