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Cyberbullying on social networking sites : a literature review and future research directions
Chan, Tommy K. H.; Cheung, Christy M. K.; Lee, Zach W. Y. - In: Information & management : the internat. journal of … 58 (2021) 2, pp. 1-16
Persistent link: https://www.econbiz.de/10012494889
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Customer engagement in social media : a framework and meta-analysis
Santini, Fernando de Oliveira; Ladeira, Wagner Junior; … - In: Journal of the Academy of Marketing Science 48 (2020) 6, pp. 1211-1228
Persistent link: https://www.econbiz.de/10012386915
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What makes Facebook brand posts engaging? : a content analysis of Facebook brand post text that increases shares, likes, and comments to influence organic viral reach
Quesenberry, Keith A.; Coolsen, Michael K. - In: Journal of current issues and research in advertising 40 (2019) 3, pp. 229-244
Persistent link: https://www.econbiz.de/10012243129
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Diverse and emotional : Facebook content strategies by Spanish hotels
Ferrer-Rosell, Berta; Martin-Fuentes, Eva; Marine-Roig, … - In: Information technology & tourism 22 (2020) 1, pp. 53-74
Persistent link: https://www.econbiz.de/10012226360
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Editorial: How to get great research cited
Lindgreen, Adam; Di Benedetto, C. Anthony; Brodie, … - In: Industrial marketing management : the international … 89 (2020), pp. A1-A7
Persistent link: https://www.econbiz.de/10012288739
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Online product review impact : the relative effects of review credibility and review relevance
Mumuni, Alhassan G.; O'Reilly, Kelley; MacMillan, Amy; … - In: Journal of internet commerce 19 (2020) 2, pp. 153-191
Persistent link: https://www.econbiz.de/10012258242
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Promote or Perish? : a brief note on academic social networking sites and academic reputation
D'Alessandro, Steven; Miles, Morgan P.; … - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 5/6, pp. 405-411
Persistent link: https://www.econbiz.de/10012249052
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How do destination management organization-led postings facilitate word-of-mouth communications in online tourist communities? : a content analysis of China's 5A-class tourist reso...
Niu, Yongge; Wang, Cheng Lu; Yin, Shimin; Niu, Yixuan - In: Journal of travel and tourism marketing 33 (2016) 7/9, pp. 929-948
Persistent link: https://www.econbiz.de/10011627330
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From social networks to mobile social networks : applications in the marketing evolution
Zhao, Zhenzhen; Balagué, Christine - In: Apps management and e-commerce transactions in real-time, (pp. 26-50). 2017
Persistent link: https://www.econbiz.de/10011690422
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Social commerce - state-of-the-art and future research directions
Baethge, Catherine; Klier, Julia; Klier, Mathias - In: Electronic markets : the international journal on … 26 (2016) 3, pp. 269-290
Persistent link: https://www.econbiz.de/10011666853