.e., green brand, green satisfaction, green advertising, green buying behavior, and spirituality ethics. The study has taken a … multi-mediating impact of green advertising and green buying on ethics and green satisfaction (H14) and spirituality and … advertising (GA) is an essential aspect of green marketing (GM). Besides its direct effects on green-related elements (H1 to H7 …

This article responds to calls for further research on ethical issues in advertising. The study examines whether … advertising strategies which use female-disparaging themes are perceived as ethical, and what effect this has on ad and brand … advertising has on behaviour, as well as on societal and moral values. Advertisers should also avoid using female …