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Critical brand poetics : "from the m at the end of the earth"

Wijland, Roel; Fell, Cliff - In: Journal of marketing management : MM 25 (2009) 7/8, pp. 745-761

Persistent link: https://www.econbiz.de/10003886237

Critical brand poetics: "from The M at the End of the Earth"

Wijland, Roel; Fell, Cliff - In: Journal of marketing management : MM 25 (2009) 7-8, pp. 745-762

Persistent link: https://www.econbiz.de/10008327639

Critical brand poetics: "from The M at the End of the Earth"

Wijland, Roel; Fell, Cliff - In: Journal of marketing management : MM 25 (2009) 7, pp. 745-762

Persistent link: https://www.econbiz.de/10008416594

Sea bass from Texas : notes from the material poetics project at the San Francisco waste dump

Wijland, Roel - In: Journal of consumer behaviour : an international … 8 (2009) 6, pp. 376-380

Persistent link: https://www.econbiz.de/10003921575

Anchors, mermaids, shower-curtain seaweeds and fish-shaped fish : the texture of poetic agency

Wijland, Roel - In: Marketing theory 11 (2011) 2, pp. 127-141

Persistent link: https://www.econbiz.de/10009234786

Anchors, mermaids, shower-curtain seaweeds and fish-shaped fish : the texture of poetic agency

Wijland, Roel - In: Marketing theory 11 (2011) 2, pp. 127-141

Persistent link: https://www.econbiz.de/10009870758

Wijland, Roel - In: Journal of customer behaviour 21 (2022) 3/4, pp. 135-136

Persistent link: https://www.econbiz.de/10014424161

Speaking figuratively

Wijland, Roel - In: Journal of customer behaviour 23 (2024) 1, pp. 86-87

Persistent link: https://www.econbiz.de/10015056300

Figuratively speaking : of metaphor, simile and metonymy in marketing thought

Brown, Stephen; Wijland, Roel - In: European Journal of Marketing 52 (2018) 1/2, pp. 328-347

Purpose: Much has been written about metaphor in marketing. Much less has been written about simile and metonymy. It is widely assumed that they are types of metaphor. Some literary theorists see them as significantly different things. If this is the case, then there are implications for...

Persistent link: https://www.econbiz.de/10012067830

Quickening brand poetics : the lyric alternative

Wijland, Roel; Brown, Stephen - In: Qualitative Market Research: An International Journal 21 (2018) 1, pp. 82-100

Purpose: This paper aims to explore brand rhythm in a lyrical analysis. It aims to provide insights into the appropriation of temporal meaning in material, collective and individual contexts. Design/methodology/approach: The design offers a structured advance in lyrical qualitative research and...

Persistent link: https://www.econbiz.de/10012079149