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Measuring the effects of adver...
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1
Measuring the Effects of Advertising : The Digital Frontier
Lewis, Randall A.
-
2015
Online advertising offers unprecedented opportunities for
measurement
. A host of new metrics, clicks being the leading …
Persistent link: https://www.econbiz.de/10013034927
Saved in:
2
Measuring the Effects of Advertising : The Digital Frontier
Lewis, Randall
-
2013
Online advertising offers unprecedented opportunities for
measurement
. A host of new metrics, clicks being the leading …
Persistent link: https://www.econbiz.de/10012459143
Saved in:
3
Measuring the effects of advertising : the digital frontier
Lewis, Randall
;
Rao, Justin M.
;
Reiley, David H.
- In:
Economic analysis of the digital economy
,
(pp. 191-218)
.
2015
Persistent link: https://www.econbiz.de/10014546809
Saved in:
4
Emotionen online messen
Egner, Steffen
;
Agüeras-Netz, Joachim
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
35
(
2008
)
1
,
pp. 22-27
Persistent link: https://www.econbiz.de/10003644532
Saved in:
5
An experimental study of the relationship between online engagement and advertising effectiveness
Calder, Bobby J.
;
Malthouse, Edward C.
;
Schaedel, Ute
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
4
,
pp. 321-331
Persistent link: https://www.econbiz.de/10003893295
Saved in:
6
Werbewirkungsmessung im Internet : Wahrnehmung, Einstellung und moderierende Effekte
Meeder, Uta
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003449552
Saved in:
7
Does anyone really know if online ad campaigns are working? : an evaluation of methods used to assess the effectiveness of advertising on the Internet
Lavrakas, Paul J.
;
Mane, Sherrill
;
Laszlo, Joe
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 354-373
Persistent link: https://www.econbiz.de/10008857215
Saved in:
8
Measuring interactive marketing communication : conceptual foundations and empirical operationalizations
Stewart, David W.
;
Pavlou, Paul A.
- In:
Internet advertising : theory and research
,
(pp. 225-257)
.
2007
Persistent link: https://www.econbiz.de/10003530851
Saved in:
9
Effectiveness of online advertising channels : a price-level-dependent analysis
Spilker-Attig, Andrea Maria Renate
;
Brettel, Malte
- In:
Journal of marketing management : MM
26
(
2010
)
3/4
,
pp. 343-360
Persistent link: https://www.econbiz.de/10003984954
Saved in:
10
Implicit
measurement
games : using casual games to measure psychological responses to ads
Vermeulen, Ivar
;
Das, Enny
;
Duiven, Rolien
;
Batenburg, Anika
- In:
Cutting edge international research
,
(pp. 199-213)
.
2010
Persistent link: https://www.econbiz.de/10003985184
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