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Consumer behaviour
20
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Spears, Nancy
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5
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3
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3
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3
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Naletelich, Kelly
3
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3
Sun, Qin
3
Chakraborty, Goutam
2
Cowan, Kirsten
2
Guzmán, Francisco
2
Mowen, John C.
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Paswan, Audhesh
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Journal of consumer behaviour : an international research review
6
Journal of current issues and research in advertising : JCIRA
6
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of retailing and consumer services
5
Psychology & marketing
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European Journal of Marketing
4
Journal of customer behaviour
4
The journal of brand management : an international journal
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Journal of Consumer Marketing
3
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Industrial marketing management : the international journal for industrial and high-tech firms
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International Journal of Bank Marketing
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International Journal of Quality & Reliability Management
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International journal of quality & reliability management
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Journal of consumer marketing
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of current issues and research in advertising
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing theory and practice : JMTP
1
Journal of public policy & marketing
1
The journal of consumer marketing
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Young Consumers
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ECONIS (ZBW)
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1
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1
Understanding the relationship between brand loyalty, the prevailing economic environment and optimum stimulation level
Van Steenburg, Eric
;
Spears, Nancy
- In:
The journal of brand management : an international journal
18
(
2010/11
)
8
,
pp. 597-610
Persistent link: https://www.econbiz.de/10009232998
Saved in:
2
How preexisting beliefs and message involvement drive charitable donations : an integrated model
Van Steenburg, Eric
;
Spears, Nancy
- In:
European journal of marketing
56
(
2022
)
1
,
pp. 209-251
Persistent link: https://www.econbiz.de/10012798648
Saved in:
3
Are celebrity-heroes effective endorsers? : exploring the link between hero, celebrity, and advertising response
Spears, Nancy
;
Stafford, Marla Royne
;
Van Steenburg, Eric
- In:
Journal of promotion management : JPM
19
(
2013
)
1
,
pp. 17-37
Persistent link: https://www.econbiz.de/10009738247
Saved in:
4
Areas of research in political advertising : a review and research agenda
Van Steenburg, Eric
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 195-231
Persistent link: https://www.econbiz.de/10011342938
Saved in:
5
When best intentions fail : why ads may fall short in combating islamophobia
Van Steenburg, Eric
- In:
Journal of current issues and research in advertising
41
(
2020
)
2
,
pp. 171-190
Persistent link: https://www.econbiz.de/10012245037
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6
When inter-firm relationship benefits mitigate power asymmetry
Cowan, Kirsten
;
Paswan, Audhesh K.
;
Van Steenburg, Eric
- In:
Industrial marketing management : the international …
48
(
2015
),
pp. 140-148
Persistent link: https://www.econbiz.de/10011346700
Saved in:
7
Unplanned purchase decision making under simultaneous financial and time pressure
Van Steenburg, Eric
;
Naderi, Iman
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
1
,
pp. 98-116
Persistent link: https://www.econbiz.de/10012181638
Saved in:
8
Political polarization : challenges, opportunities, and hope for consumer welfare, marketers, and public policy
Weber, T.J.
;
Hydock, Chris
;
Ding, William
;
Gardner, Meryl P.
- In:
Journal of public policy & marketing
40
(
2021
)
2
,
pp. 184-205
Persistent link: https://www.econbiz.de/10012534360
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9
This ad's for you : how personalized SNS advertisements affect the consumer-brand relationship
Tran, Trang
;
Sen, Sandipan
;
Van Steenburg, Eric
- In:
Journal of consumer marketing
40
(
2023
)
4
,
pp. 458-469
Persistent link: https://www.econbiz.de/10014276012
Saved in:
10
Are Celebrity-Heroes Effective Endorsers? Exploring the Link between Hero, Celebrity, and Advertising Response
Spears, Nancy
;
Royne, Marla
;
Steenburg, Eric Van
- In:
Journal of promotion management : JPM
19
(
2013
)
1
,
pp. 17-37
Persistent link: https://www.econbiz.de/10010072619
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