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Marketing for nonprofit organizations
Gainer, Brenda - In: The Jossey-Bass handbook of nonprofit leadership and …, (pp. 301-328). 2010
Persistent link: https://www.econbiz.de/10008771412
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Nonprofit marketing
Parsons, Elizabeth (contributor) - 2008
Persistent link: https://www.econbiz.de/10003655453
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The Good Samaritan and the Marketer : public perceptions of humanitarian and international development NGOs
Seu, Irene Bruna; Flanagan, Frances; Orgad, Shani - In: International journal of nonprofit and voluntary sector … 20 (2015) 3, pp. 211-225
Persistent link: https://www.econbiz.de/10011493295
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Customer satisfaction as a marketing concept in higher education
Andrlic, Berislav; Budic, Hrvoje; Pismis, Vjekoslav - In: Analele ştiinţifice ale Univerşităţii Alexandru … 60 (2013) 1, pp. 21-30
Persistent link: https://www.econbiz.de/10010390508
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Zur (Un-)Vereinbarkeit von Marketing und Kirche : eine anbieterorientierte Analyse des kirchlichen Marketings
Tscheulin, Dieter K.; Dietrich, Martin - In: Marketing : ZFP ; journal of research and management 26 (2004) 3, pp. 229-245
Persistent link: https://www.econbiz.de/10002177990
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Narrowing the concept of marketing
Hutton, James G. - In: Social marketing, (pp. 5-24). 2001
Persistent link: https://www.econbiz.de/10002249517
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Marketing management for nonprofit organizations
Sargeant, Adrian - 2005 - 2. ed.
Persistent link: https://www.econbiz.de/10002259731
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Public Marketing : ein Transfer betriebswirtschaftlicher Marketing-Konzepte auf die öffentliche Verwaltung
Riedel, Felicitas - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003233105
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Nonprofit marketing : marketing management for charitable and nongovernmental organizations
Wymer, Walter; Knowles, Patricia A.; Gomes, Roger - 2006
Persistent link: https://www.econbiz.de/10003106505
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Kultur-Marketing : das Marketingkonzept für Kulturbetriebe
Klein, Armin - 2005 - Orig.-Ausg., 2., aktualisierte Aufl
Persistent link: https://www.econbiz.de/10002742081