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Marketing in der Diaspora
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Steenkamp, Jan-Benedict E. M.
93
Kumar, Nirmalya
75
Dekimpe, Marnik G.
22
Deleersnyder, Barbara
10
Bertini, Marco
8
Geyskens, Inge
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Puranam, Phanish
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Steenkamp, Jan-Benedict
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Steenkamp, Jan-Benedict E.M.
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Gielens, Katrijn
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Jong, Martijn G. de
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Kushwaha, Tarun
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Heerde, Harald J. van
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Narus, James A.
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Stern, Louis W.
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Lamey, Lien
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Nijs, Vincent R.
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Alden, Dana
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Batra, Rajeev
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Fox, Jean-Paul
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Gijsbrechts, Els
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Hibbard, Jonathan D.
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Hofstede, Frenkel ter
3
Kalaignanam, Kartik
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Pauwels, Koen
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Steenkamp, Jan-Benedict E M
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Sujan, Harish
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Trijp, Hans van
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Tuli, Kapil R.
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Brand management ; Vol. 4
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De economist : Netherlands economic review ; quarterly review of the Royal Netherlands Economic Association
1
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1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
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European management journal : publ. twice a year for the Scottish Business School
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Fundamentals of marketing research ; Vol. 6
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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171
Conceptual model of the quality perception process
Steenkamp, Jan-Benedict E. M.
- In:
Journal of Business Research
21
(
1990
)
4
,
pp. 309-333
Persistent link: https://www.econbiz.de/10005465432
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172
Fuzzy clusterwise regression in benefit segmentation: Application and investigation into its validity
Steenkamp, Jan-Benedict E. M.
;
Wedel, Michel
- In:
Journal of Business Research
26
(
1993
)
3
,
pp. 237-249
Persistent link: https://www.econbiz.de/10005465724
Saved in:
173
Product quality : an investigation into the concept and how it is perceived by consumers
Steenkamp, Jan-Benedict Evangelista
-
1989
Persistent link: https://www.econbiz.de/10004075501
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