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Value co-creation for marketing innovation : comparative study in the sme community
Widjojo, Handyanto; Fontana, Avanti; Gayatri, Gita; … - In: International journal of innovation management 24 (2020) 3, pp. 2050030-1-2050030-31
Persistent link: https://www.econbiz.de/10012252093
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Idea generation leveraged from value co-creation process enhances new service development performance
Taghizadeh, Seyedeh Khadijeh; Syed Abidur Rahman; … - In: Journal of strategic marketing 27 (2019) 6, pp. 483-504
Persistent link: https://www.econbiz.de/10012202768
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Managing start-up : incumbent digital solution co-creation : a four-phase process for intermediation in innovative contexts
Garcia Martin, Patricia Carolina; Sjödin, Rönnberg David - In: Industry and innovation 31 (2024) 5, pp. 579-605
Persistent link: https://www.econbiz.de/10014554203
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Analysis of front end dynamic in the value co-creation with multiple stakeholders
Takahashi, Sérgio; Passarini Takahashi, Vania - In: International journal of managing projects in business 15 (2022) 5, pp. 742-768
Persistent link: https://www.econbiz.de/10013337882
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The role of e-supply chain collaboration in collaborative innovation and value-co creation
Al Omoush, Khaled Saleh; Lucas Ancillo, Antonio de; Val … - In: Journal of business research : JBR 158 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014280489
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An integrative framework to driver innovation among dairy actors
Bonamigo, Andrei; Lopes, Ana Carolina Custódio; … - In: International journal of innovation : IJI journal 12 (2024) 1, pp. 1-58
Persistent link: https://www.econbiz.de/10014548292
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Business model innovation within SPOs : exploring the antecedents and mechanisms facilitating multi-level value co-creation within a value-network
Best, Bernadette; Miller, Kristel; McAdam, Rodney; … - In: Journal of business research : JBR 141 (2022), pp. 475-494
Persistent link: https://www.econbiz.de/10013168022
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Building industrial brand equity by leveraging firm capabilities and co-creating value with customers
Zhang, Jing; Jiang, Yanxin; Shabbir, Rizwan; Du, Mingfei - In: Industrial marketing management : the international … 51 (2015), pp. 47-58
Persistent link: https://www.econbiz.de/10011422733
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Value co-creation and innovation performance : insight knowledge from companies and customers in the Malaysian hotel industry
Taghizadeh, Seyedeh Khadijeh; Syed Abidur Rahman; Ling … - In: International journal of management practice : IJMP 15 (2022) 3, pp. 279-300
Persistent link: https://www.econbiz.de/10013256667
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Customer-to-customer interactions in the sport fan context : typology, framework (C2CIF) and directions for future research
Uhrich, Sebastian; Grohs, Reinhard; Koenigstorfer, Joerg - In: Journal of service management 35 (2024) 1, pp. 53-70
Persistent link: https://www.econbiz.de/10014456578