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Navigating local environments with global strategies : a contingency model of multinational subsidiary performance

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Marketing channel management by multinational corporations in foreign markets

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Development and testing of three unique scales measuring the brand image of nursing

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Purpose: Nurses have been called to be leaders in the transformation of health care and to help improve health-care access for the nation’s most vulnerable populations. However, to lead health-care transformation, the profession of nurses must first see themselves as leaders. Unfortunately,...

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