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Which CSR message most appeals to you? : the role of message framing, psychological ownership, perceived responsibility and customer altruistic values

Kang, Yeonjung; Baker, Melissa A. - In: International journal of hospitality management 106 (2022), pp. 1-11

Persistent link: https://www.econbiz.de/10013383273

Consumer Insight : Emotionspsychologische Fundierung und praktische Anleitung zur Kommunikationsentwicklung

Föll, Kerstin - 2007 - 1. Aufl.

Persistent link: https://www.econbiz.de/10013515466

Olfaktorische Reize in der Markenkommunikation : Theoretische Grundlagen und empirische Erkenntnisse zum Einsatz von Düften

Rempel, Jan Eric (contributor) - 2006

Problemstellung — Olfaktorik als vernachlässigte Modalität zum Aufbau und zur Stärkung von Marken -- Theoretischer Rahmen — Einbindung olfaktorischer Reize in die Markenkommunikation -- Empirischer Teil — Wirkungen der Integration von olfaktorischen Reizen in die Kommunikation des...

Persistent link: https://www.econbiz.de/10013516880

Olfaktorische Reize in der Markenkommunikation : Theoretische Grundlagen und empirische Erkenntnisse zum Einsatz von Düften

Rempel, Jan Eric (contributor) - 2006

Persistent link: https://www.econbiz.de/10013517006

Close your eyes and open your mind : how closed eyes affect evaluations of utilitarian and hedonic advertising appeals

Lee, Younghwa; Bakpayev, Marat; Yoon, Sukki; Kim, Kacy K. - In: Journal of consumer marketing 40 (2023) 6, pp. 702-711

Persistent link: https://www.econbiz.de/10014332329

Advances in Advertising Research (Vol. IV) : The Changing Roles of Advertising

Rosengren, Sara (ed.); Dahlén, Micael (ed.); … - 2013

Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA), which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading...

Persistent link: https://www.econbiz.de/10014277631

The influence of need for cognition and need for emotion on elderly responses to advertising : an exploratory study and implications for change in management

Safraou, Imen; Guiot, Denis - In: Journal of organizational change management 36 (2023) 2, pp. 217-232

Persistent link: https://www.econbiz.de/10014280538

Like the dad in the ad : testing a conceptual model for new fathers' responses to dadvertisements

Mueller, Sophia; Morton, Cynthia R.; Johnson, Benjamin K.; … - In: International journal of advertising : the review of … 42 (2023) 3, pp. 488-517

Persistent link: https://www.econbiz.de/10014295202

Advertising to inspire - inspiring to persuade : how factors related to the source, message, and audience affect the persuasive effectiveness of influencer advertising

Beckert, Johannes; Naderer, Brigitte - In: International journal of advertising : the review of … 42 (2023) 4, pp. 641-661

Persistent link: https://www.econbiz.de/10014296400

The impact of infectious disease cues on visual pattern-seeking

Lee, Jaehoon; Park, Jooyoung; Lee, Jacob C.; Jhang, Jihoon - In: International journal of advertising : the review of … 42 (2023) 4, pp. 740-772

Persistent link: https://www.econbiz.de/10014296411