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From brand awareness to online co-design : how a small bathroom provider turned interactive on the Web
Sasinovskaya, Olga; Anderson, Helén - In: The journal of brand management : an international journal 19 (2011/12) 1, pp. 33-44
Persistent link: https://www.econbiz.de/10009373386
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Web strategies and the performing arts : a solution to difficult brands
Preece, Stephen B.; Johnson, Jennifer Wiggins - In: International journal of arts management 14 (2011/12) 1, pp. 19-31
Persistent link: https://www.econbiz.de/10009381393
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The ad-free brand : secrets to building successful brands in a digital world
Grams, Chris - 2011
"Today you can build powerful, enduring brands at amazingly low cost -- without expensive ad campaigns, huge marketing budgets, self-interested outside agencies, or deep specialized expertise. [...] Chris Grams integrates classic brand positioning concepts with 21st century digital strategies,...
Persistent link: https://www.econbiz.de/10009506922
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The power of "like" : how brands reach (and influence) fans through social-media marketing
Lipsman, Andrew; Mud, Graham; Rich, Mike; Bruich, Sean - In: Journal of advertising research 52 (2012) 1, pp. 40-52
Persistent link: https://www.econbiz.de/10009548177
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Steuern die Markenmanager oder die Konsumenten die Märkte? : kritische Reflexionen zur partizipativen Markenführung unter der Berücksichtigung von sozialen Medien
Brexendorf, Tim Oliver - In: Social Branding : Strategien - Praxisbeispiele - …, (pp. 15-29). 2012
Persistent link: https://www.econbiz.de/10009552936
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Social Branding Controlling : Chancen und Herausforderungen von Measurement & Monitoring im Social Web
Schmitz-Axe, Anagela; Többens, Thilo; Wilkoszewski, … - In: Social Branding : Strategien - Praxisbeispiele - …, (pp. 391-405). 2012
Persistent link: https://www.econbiz.de/10009553470
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Return on Social Branding
Schulten, Matthias Bernhard - In: Social Branding : Strategien - Praxisbeispiele - …, (pp. 371-389). 2012
Persistent link: https://www.econbiz.de/10009553471
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Social Branding via XING
Ludowig, Carsten; Schmidt-Grell, Stefan - In: Social Branding : Strategien - Praxisbeispiele - …, (pp. 347-357). 2012
Persistent link: https://www.econbiz.de/10009553475
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Digitale Inszenierung : Strategien zur Markenführung bei Scout24
Wohlfarth, Volker - In: Social Branding : Strategien - Praxisbeispiele - …, (pp. 263-277). 2012
Persistent link: https://www.econbiz.de/10009553519
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Social Branding bei Harley-Davidson Deutschland
Arnezeder, Christian - In: Social Branding : Strategien - Praxisbeispiele - …, (pp. 237-252). 2012
Persistent link: https://www.econbiz.de/10009553522