Investigates the measurement methods of consumer satisfaction which has not been a topic for agreement. Discusses the development and exploratory use of a benefit profiling scheme, designed to recognize the complexity of satisfaction. Suggests that this is a particularly useful approach for the...

Demonstrates that farmers, in their tractor‐buying decisions, have similar behaviour to professional buyers in manufacturing industries. Uses evidence collated from a survey concerned with identifying farmers' perceptions of the social and economic factors affecting their decisions. Draws...

Assesses consumers' choice and behaviour with regard to manufacturer brands and retailer own labels and the contributions of these different approaches. Presents the results also of an empirical study that throws additional light on brand‐choice decision. Gives tabular results of two studies,...

Attempts to draw together some main implications arising from studying usage of survey data forecasting the demand for durables. Posits that re‐interview tests are important, shedding light on the influences on consumer demand, by perhaps identifying respects in which purchasers and...

Attitudes towards a specific product or brand could be substantially changed, both favourably and unfavourably, when the country of origin of the product/brand was revealed to the consumer. States that countries have images too, perhaps not so far removed from the marketers' concept of 'brand...

Emphasises opportunities for positive responses to consumerist phenomena by marketing managements, despite the growing political nature of European consumerism, and that in this new, complex and dynamic environment the marketing man must learn to operate. States in the last two decades of growth...

Examines the behaviour of the industrial buyer, and studies the purchasing of reprographic equipment. Looks at straight replacement purchases, first time purchases, rebuys involving high cost equipment and rebuys due to dissatisfaction, in terms of a perceived risk model. Accepts that the...

Investigates patterns of consumption in society and choices therein, citing the literature – in particular the 1964‐74 period. Examines the ‘consumption pattern’ both colloquially and informally and the nature of consumption. Contends that such differences in the ways and means of...

Demonstrates that the objective here is to discuss some recent findings in consumer behaviour thereby showing implications for the types of appeal strategies. Describes the three main types of consumer evaluation process models, going on to research findings concerning the conditions under which...

Critique of an earlier article by Kuehn in 1962 suggesting that a particular factorial analysis of customer brand buying could predict with accuracy repurchase trends. Uses tables and mathematical formulae for emphasis of discussions. Sums up that the factorial analysis by Kuehn is satisfactory...