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Die 1:1-Zukunft : Strategien für ein individuelles Kundenmarketing
Peppers, Don; Rogers, Martha - 1994
Persistent link: https://www.econbiz.de/10000413342
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Return on customer : creating maximum value from your scarcest resource
Peppers, Don; Rogers, Martha - 2005 - 1. ed.
Persistent link: https://www.econbiz.de/10003155158
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Does the SFS sales team deserve an ehtics reprimand or a clean bill of health?
Peppers, Don; Rogers, Martha - In: Harvard business review : HBR 87 (2009) 5, pp. 41
Persistent link: https://www.econbiz.de/10003847428
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Do you want to keep your customers forever?
Pine, B. Joseph; Peppers, Don; Rogers, Martha - 2009
Persistent link: https://www.econbiz.de/10008860039
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Managing customer relationships : a strategic framework
Peppers, Don; Rogers, Martha - 2011 - 2. ed.
Persistent link: https://www.econbiz.de/10008860318
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Rules to break and laws to follow : how your business can beat the crisis of short-termism
Peppers, Don; Rogers, Martha - 2008
Persistent link: https://www.econbiz.de/10003543393
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Response to Ambler and Roberts' " Beware the silver metric" : report No. 06-114
Peppers, Don; Rogers, Martha - In: MSI reports : working paper series (2006) 3, pp. 15-18
Persistent link: https://www.econbiz.de/10003393765
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A word of warning clarified : reactions to Peppers and Rogers' response ; report No. 06-115
Ambler, Tim; Roberts, John H. - In: MSI reports : working paper series (2006) 3, pp. 19-21
Persistent link: https://www.econbiz.de/10003393768
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Return on Customer : how marketing actually creates value
Peppers, Don; Rogers, Martha - In: Marketing review St. Gallen : Marketingfachzeitschrift … 28 (2011) 3, pp. 14-19
Persistent link: https://www.econbiz.de/10009153353
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Managing customer experience and relationships : a strategic framework
Peppers, Don; Rogers, Martha - 2017 - Third edition
Persistent link: https://www.econbiz.de/10011547747