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Research and development, innovation and marketing : how to convince internal and external stakeholders of technological innovations
Brem, Alexander; Sherif, Mostafa Hashem; Katzenstein, Liora - In: Strategies and communications for innovations : an …, (pp. 193-208). 2011
Persistent link: https://www.econbiz.de/10008987462
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Special issue: The renewed voice of the customer in innovation design
Brem, Alexander (contributor) - 2011
Persistent link: https://www.econbiz.de/10009373856
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Editorial : considering marketing of technology solutions from a dual perspective
Brem, Alexander; Viardot, Eric - In: International journal of technology marketing : IJTMkt 7 (2012) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10009545455
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Opportunities and challenges for open innovation in the automotive industry
Brem, Alexander; Schuster, Gerd - In: Sustaining industrial competitiveness after the crisis …, (pp. 226-238). 2012
Persistent link: https://www.econbiz.de/10009551782
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Integration of market pull and technology push in the corporate front end and innovation management : insights from the German software industry
Brem, Alexander; Voigt, Kai-Ingo - In: Technovation : the international journal of … 29 (2009) 5, pp. 351-367
Persistent link: https://www.econbiz.de/10009525851
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The search for innovative partners in co-creation : identifying lead users in social media through netnography and crowdsourcing
Brem, Alexander; Bilgram, Volker - In: Journal of engineering and technology management : JET-M 37 (2015), pp. 40-51
Persistent link: https://www.econbiz.de/10011428742
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Special issue: Marketing innovative technology solutions in global market : insights and perspectives
Brem, Alexander (contributor) - 2015
Persistent link: https://www.econbiz.de/10011308468
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Prediction markets : a literature review 2014 following Tziralis and Tatsiopoulos
Horn, Christian F.; Ohneberg, Michael; Ivens, Bjoern S.; … - In: The journal of prediction markets 8 (2014) 2, pp. 89-126
Persistent link: https://www.econbiz.de/10010530206
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Special issue: Action for innovation : marketing inventions with success
Brem, Alexander (contributor) - 2013
Persistent link: https://www.econbiz.de/10009759287