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The use of data envelopment an...
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71
International market selection and segmentation : a two-stage model
Gaston-Breton, Charlotte
;
Martín Martín, Oscar
- In:
International marketing review
28
(
2011
)
3
,
pp. 267-290
Persistent link: https://www.econbiz.de/10009242877
Saved in:
72
Identity, demographics, and consumer behaviors : international market segmentation across product categories
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
28
(
2011
)
3
,
pp. 244-266
Persistent link: https://www.econbiz.de/10009242880
Saved in:
73
A dynamic framework for understanding cross-national segmentation
Cannon, Hugh M.
;
Yaprak, Attila
- In:
International marketing review
28
(
2011
)
3
,
pp. 229-243
Persistent link: https://www.econbiz.de/10009242885
Saved in:
74
The role of context in assessing international marketing opportunities
Douglas, Susan P.
;
Craig, C. S.
- In:
International marketing review
28
(
2011
)
2
,
pp. 150-162
Persistent link: https://www.econbiz.de/10009242900
Saved in:
75
Guest editorial: International market selection and segmentation : perspectives and challenges
Papadopoulos, Nicolas G.
(
contributor
); …
- In:
International marketing review
28
(
2011
)
2
,
pp. 132-149
Persistent link: https://www.econbiz.de/10009242908
Saved in:
76
International market selection and segmentation
Papadopoulos, Nicolas G.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009242915
Saved in:
77
International market selection and segmentation
Papadopoulos, Nicolas G.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009242918
Saved in:
78
International market selection and segmentation
Papadopoulos, Nicolas G.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009242933
Saved in:
79
Using product and retail choice attributes for cross-national segmentation
Lockshin, Larry
;
Cohen, Eli
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1236-1252
Persistent link: https://www.econbiz.de/10009267025
Saved in:
80
International market selection in retailing : Metro Cash & Carry
Swoboda, Bernhard
;
Olejnik, Edith
- In:
Fallstudien zum Internationalen Management : Grundlagen …
,
(pp. 329-340)
.
2011
Persistent link: https://www.econbiz.de/10009304628
Saved in:
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