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The technopocene : technology's transformation of people, products and brands
Berthon, Pierre R. (ed.); Pitt, Leyland F. (ed.) - 2016
Persistent link: https://www.econbiz.de/10011606992
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Brands, truthiness and post-fact : managing brands in a post-rational world
Berthon, Pierre R.; Pitt, Leyland F. - In: Journal of macromarketing : examining the interactions … 38 (2018) 2, pp. 218-227
Persistent link: https://www.econbiz.de/10011883845
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Addictive de-vices : a public policy analysis of sources and solutions to digital addiction
Berthon, Pierre R.; Pitt, Leyland F.; Campbell, Colin L. - In: Journal of public policy & marketing 38 (2019) 4, pp. 451-468
Persistent link: https://www.econbiz.de/10012534260
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The transition from products to connected health : observations and avenues for future research
Pitt, Leyland F.; Ferguson, Sarah Lord; Berthon, Pierre R. - In: AMS review : official publication of the Academy of … 8 (2018) 3/4, pp. 233-239
Persistent link: https://www.econbiz.de/10011975515
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Types of mindfulness in an age of digital distraction
Berthon, Pierre R.; Pitt, Leyland F. - In: Business horizons 62 (2019) 2, pp. 131-137
Persistent link: https://www.econbiz.de/10011995678
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The virtuous brand : the perils and promises of brand virtue signaling
Berthon, Pierre R.; Lord Ferguson, Sarah T.; Pitt, … - In: Business horizons 66 (2023) 1, pp. 27-36
Persistent link: https://www.econbiz.de/10013534386
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The internet's impact on B2B sales management: some Australian evidence
Pitt, Leyland F.; Barnes, Bradley R.; Chakrabarti, Ronika; … - In: International journal of technology marketing : IJTMkt 2 (2007) 4, pp. 348-363
Persistent link: https://www.econbiz.de/10008270771
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When outsourcing fragments: customer creativity and technological transmutations
Pehlivan, Ekin; Berthon, Pierre R.; Pitt, Leyland F.; … - In: Production planning & control : PPC 24 (2013) 4, pp. 284-293
Persistent link: https://www.econbiz.de/10010068247
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Quality Management in Business Relationships: The Role of Brands in an Open Source Environment
Chakrabarti, Ronika; Berthon, Pierre; Watson, Richard; … - In: Total quality management & business excellence : an … 18 (2007) 8, pp. 947
Persistent link: https://www.econbiz.de/10007864050
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Quality Management in Business Relationships: The Role of Brands in an Open Source Environment
Chakrabarti, Ronika; Berthon, Pierre; Watson, Richard; … - In: Total quality management & business excellence : an … 18 (2007) 7-8, pp. 947
Persistent link: https://www.econbiz.de/10007877469