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Should I stay or should I go? : Customers’ reactions faced with the deterioration of a business relationship
Vidal, David; Fenneteau, Hervé; Paché, Gilles - In: The journal of business & industrial marketing 31 (2016) 1, pp. 47-58
Persistent link: https://www.econbiz.de/10011539323
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Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian; Wilczek, Halina; Hahn, Alexander - In: Journal of marketing 78 (2014) 5, pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
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Customer orientation structure for Internet-based business-to-business platform firms
Chakravarty, Anindita; Kumar, Alok; Grewal, Rajdeep - In: Journal of marketing 78 (2014) 5, pp. 1-23
Persistent link: https://www.econbiz.de/10010419910
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Conceptualizing a framework for customer integration during new product development of chemical companies
Elvers, David; Song, Chie Hoon - In: The journal of business & industrial marketing 31 (2016) 4, pp. 488-497
Persistent link: https://www.econbiz.de/10011496547
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Understanding structures and practices of meaning-making in industrial networks
Lowe, Sid; Rod, Michel; Hwang, Ki-Soon - In: The journal of business & industrial marketing 31 (2016) 4, pp. 531-542
Persistent link: https://www.econbiz.de/10011496704
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Stockout recovery under consignment : the role of inventory ownership in supply chains
Xu, Kefeng; Yin, Rui; Yan, Dong - In: Decision sciences : DS 47 (2016) 1, pp. 94-124
Persistent link: https://www.econbiz.de/10011496965
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"Made in Italy" : the Italian contribution to the development of business marketing discipline and practices
Bocconcelli, Roberta; Grandinetti, Roberto; Tunisini, … - In: Journal of business-to-business marketing 22 (2015) 3, pp. 161-196
Persistent link: https://www.econbiz.de/10011413357
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Antecedents of social media B2B use in industrial marketing context : customers' view
Keinänen, Hanna; Kuivalainen, Olli - In: The journal of business & industrial marketing 30 (2015) 6, pp. 711-722
Persistent link: https://www.econbiz.de/10011382382
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Social CRM, RMO and business strategies affecting banking performance effectiveness in B2B context
Wongsansukcharoen, Jedsada; Trimetsoontorn, Jirasek; … - In: The journal of business & industrial marketing 30 (2015) 6, pp. 742-760
Persistent link: https://www.econbiz.de/10011382407
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How the introduction of digital sales channels affects salespeople in business-to-business contexts : a qualitative inquiry
Bongers, Franziska M.; Schumann, Jan Hendrik; Schmitz, … - In: Journal of personal selling & sales management : JPSSM 41 (2021) 2, pp. 150-166
Persistent link: https://www.econbiz.de/10012584524