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70
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68
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64
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64
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63
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62
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59
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Showing
1
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10
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Sort
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date (newest first)
date (oldest first)
1
Customer’s potential value : the role of learning
Komulainen, Hanna
;
Mainela, Tuija
;
Tähtinen, Jaana
- In:
Journal of business market management : JBM
6
(
2013
)
1
,
pp. 1-21
value of novel technological
services
. To understand and achieve the potential value, customers need first to unlearn their …
Persistent link: https://www.econbiz.de/10009761863
Saved in:
2
Studying customers' resource integration by service employees in interactional value co-creation
Plé, Loïc
- In:
The journal of services marketing
30
(
2016
)
2
,
pp. 153-164
Persistent link: https://www.econbiz.de/10011486995
Saved in:
3
Reexamining the place of servicescape in marketing : a service-dominant logic perspective
Nilsson, Elin
;
Ballantyne, David
- In:
The journal of services marketing
28
(
2014
)
5
,
pp. 374-379
Persistent link: https://www.econbiz.de/10010419908
Saved in:
4
Interactive value formation in interorganizational relationships : dynamic interchange between value co-creation, no-creation, and co-destruction
Makkonen, Hannu
;
Ilkkonen, Rami
- In:
Marketing theory
17
(
2017
)
4
,
pp. 517-535
Persistent link: https://www.econbiz.de/10011825051
Saved in:
5
Antecedents to value diminution : a dyadic perspective
Vafeas, Mario
;
Hughes, Tim
;
Hilton, Toni
- In:
Marketing theory
16
(
2016
)
4
,
pp. 469-491
Persistent link: https://www.econbiz.de/10011645950
Saved in:
6
A value co-creation model for wine tourism
Festa, Guiseppe
;
Vrontis, Demetris
;
Thrassou, Alkis
; …
- In:
International journal of management practice : IJMP
8
(
2015
)
3
,
pp. 247-267
Persistent link: https://www.econbiz.de/10011545009
Saved in:
7
Value co-creation between firms and customers : the role of big data-based cooperative assets
Xie, Kang
;
Wu, Yao
;
Xiao, Jinghua
;
Hu, Qing
- In:
Information & management : the internat. journal of …
53
(
2016
)
8
,
pp. 1034-1048
Persistent link: https://www.econbiz.de/10011647583
Saved in:
8
Vale co-destruction in interfirm relationships : the impact of actor engagement styles
Prior, Daniel D.
;
Marcos Cuevas, Javier
- In:
Marketing theory
16
(
2016
)
4
,
pp. 533-552
Persistent link: https://www.econbiz.de/10011645965
Saved in:
9
Heteropathic versus homopathic resource integration and value co-creation in service ecosystems
Peters, Linda D.
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2999-3007
Persistent link: https://www.econbiz.de/10011507883
Saved in:
10
Social media and value co-creation in multi-
stakeholder
systems : a resource integration approach
Singaraju, Stephen Pragasam
;
Nguyen, Quan Anh
; …
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 44-55
Persistent link: https://www.econbiz.de/10011478716
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