Narrow search
Showing 51 - 60 of 123
Cover Image
Should cookie monster adopt a healthy lifestyle or continue to indulge? : insights into brand icons
Merchant, Altaf; LaTour, Kathryn A.; Ford, John B.; … - In: Psychology & marketing 35 (2018) 1, pp. 64-78
Persistent link: https://www.econbiz.de/10011970169
Cover Image
Charitable organizations' storytelling influence on donors' emotions and intentions
Merchant, Altaf; Ford, John B.; Sargeant, Adrian - In: Journal of business research : JBR 63 (2010) 7, pp. 754-762
Persistent link: https://www.econbiz.de/10003984877
Cover Image
"Don't forget to say thank you" : the effect of an acknowledgement on donor relationships
Merchant, Altaf; Ford, John B.; Sargeant, Adrian - In: Journal of marketing management : MM 26 (2010) 7/8, pp. 593-611
Persistent link: https://www.econbiz.de/10008654299
Cover Image
The impact of time and planning orientation on an individual's recreational shopper identity and shopping behavior
Karande, Kiran; Merchant, Altaf - In: Journal of marketing theory and practice 20 (2012) 1, pp. 59-72
Persistent link: https://www.econbiz.de/10009509174
Cover Image
Nostalgia drives donations : the power of charitable appeals based on emotions and intentions
Ford, John B.; Merchant, Altaf - In: Journal of advertising research 50 (2010) 4, pp. 450-459
Persistent link: https://www.econbiz.de/10008857199
Cover Image
How strong is the pull of the past? : measuring personal nostalgia evoked by advertising
Merchant, Altaf; LaTour, Kathryn A.; Ford, John B.; … - In: Journal of advertising research 53 (2013) 2, pp. 150-165
Persistent link: https://www.econbiz.de/10009778472
Cover Image
Relationships among time orientation, consumer innovativeness, and innovative behavior : the moderating role of product characteristics
Karande, Kiran; Merchant, Altaf; Sivakumar, K. - In: AMS review : official publication of the Academy of … 2 (2012) 2/4, pp. 108-125
Persistent link: https://www.econbiz.de/10009717334
Cover Image
Faith and fair trade : the moderating role of contextual religious salience
Salvador, Rommel O.; Merchant, Altaf; Alexander, … - In: Journal of business ethics : JOBE 121 (2014) 3, pp. 353-371
Persistent link: https://www.econbiz.de/10010379918
Cover Image
Nostalgia and giving to charity : a conceptual framework for discussion and research
Merchant, Altaf; Ford, John B. - In: International journal of nonprofit and voluntary sector … 13 (2008) 1, pp. 13-30
Persistent link: https://www.econbiz.de/10003689752
Cover Image
A ten-year retrospective of advertising research productivity, 1997 - 2006
Ford, John B.; Merchant, Altaf - In: Journal of advertising : official publication of the … 37 (2008) 3, pp. 69-94
Persistent link: https://www.econbiz.de/10003766365