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Wenn Produkte polarisieren
Luo, Xueming; Wiles, Michael; Raithel, Sascha - In: Harvard-Business-Manager : das Wissen der Besten 35 (2013) 12, pp. 10-14
Persistent link: https://www.econbiz.de/10010205418
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Social media and firm equity value
Luo, Xueming; Zhang, Jie Jennifer; Duan, Wenjing - In: Information systems research : ISR 24 (2013) 1, pp. 146-163
Persistent link: https://www.econbiz.de/10009736915
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Quantifying the dynamic effects of service recovery on customer satisfaction : evidence from Chinese mobile phone markets
Fang, Zheng; Luo, Xueming; Jiang, Minghua - In: Journal of service research : JSR 16 (2013) 3, pp. 341-355
Persistent link: https://www.econbiz.de/10009782132
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"Good" companies launch more new products
Luo, Xueming; Du, Shuili - In: Harvard business review : HBR 90 (2012) 4, pp. 28
Persistent link: https://www.econbiz.de/10009537559
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Artificial intelligence coaches for sales agents : caveats and solutions
Luo, Xueming; Qin, Marco Shaojun; Fang, Zheng; Qu, Zhe - In: Journal of marketing 85 (2021) 2, pp. 14-32
Persistent link: https://www.econbiz.de/10012485580
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The impact of platform protection insurance on buyers and sellers in the sharing economy : a natural experiment
Luo, Xueming; Tong, Siliang; Lin, Zhijie; Cheng, Zhang - In: Journal of marketing 85 (2021) 2, pp. 50-69
Persistent link: https://www.econbiz.de/10012485582
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Understanding complexity, transforming the marketplace : AMA Winter Academic Conference 2019 : AMA educators proceedings volume 90 : Austin, Texas, USA, 22-24 February 2019
Lam, Son K. (ed.); Luo, Xueming (ed.); Giesler, Markus (ed.) - AMA Winter Academic Conference <2019, Austin, Tex.> - 2019
Persistent link: https://www.econbiz.de/10012256234
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Self-signaling and prosocial behavior : a cause marketing experiment
Dubé, Jean-Pierre; Luo, Xueming; Fang, Zheng - In: Marketing science : the marketing journal of the … 36 (2017) 2, pp. 161-186
Persistent link: https://www.econbiz.de/10011672425
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Expert blogs and consumer perceptions of competing brands
Luo, Xueming; Gu, Bin; Zhang, Jie Jennifer; Phang, Chee Wei - In: Management information systems : mis quarterly 41 (2017) 2, pp. 371-395
Persistent link: https://www.econbiz.de/10011689836
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The effectiveness of contextual competitive targeting in conjunction with promotional incentives
Song, Yiping; Phang, Chee Wei; Yang, Shuai; Luo, Xueming - In: International journal of electronic commerce : IJEC 22 (2018) 3, pp. 349-385
Persistent link: https://www.econbiz.de/10011884539