This study considers two main research issues: the relationship between objective quality and business performance and the moderating role of an entrepreneur's knowledge (education and experience) and involvement (exclusiveness in professional dedication) in that relationship. A sample of 103...

Summary Merchandising at point of sale comprises a set of techniques aimed at encouraging the purchase at the point of sale. This paper analyzes the impact on sales of two of these techniques, especially used in the context of non-specialized food stores and rarely distinguished in academic...