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Spending advertising money. An introd. to media planning, media buying and the uses of media research
Broadbent, Simon - 1979 - 3. ed
Persistent link: https://www.econbiz.de/10000558872
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Telecommunication tariffs for the mass media
1980
Persistent link: https://www.econbiz.de/10000615568
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Women and media
Baehr, Helen (ed.) - 1980
Persistent link: https://www.econbiz.de/10000582758
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The uses of mass communications : current perspectives on gratifications research
Blumler, Jay G. (ed.); Katz, Elihu (contributor) - 1974 - 1. print.
Persistent link: https://www.econbiz.de/10000327970
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Medien, Propaganda und Public Choice
Jenöffy-Lochau, Marek - 1997
Persistent link: https://www.econbiz.de/10000952510
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Media engagement and advertising effectiveness
Calder, Bobby J.; Malthouse, Edward C. - In: Kellogg on advertising & media : the Kellogg School of …, (pp. 1-36). 2008
Persistent link: https://www.econbiz.de/10003755902
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Developments in audience measurement and research
Webster, James - In: Kellogg on advertising & media : the Kellogg School of …, (pp. 123-138). 2008
Persistent link: https://www.econbiz.de/10003755908
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Globalisierung der Medien und transkulturelle Kommunikation
Hepp, Andreas - In: Aus Politik und Zeitgeschichte : APuZ 58 (2008) 39, pp. 9-16
Persistent link: https://www.econbiz.de/10003759754
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Aus Vielen wird das Eins gefunden - wie Web 2.0 unsere Kommunikation verändert
Meckel, Miriam - In: Aus Politik und Zeitgeschichte : APuZ 58 (2008) 39, pp. 17-23
Persistent link: https://www.econbiz.de/10003759760
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Kinder und Jugendliche zwischen Virtualität und Realität
Buermann, Uwe - In: Aus Politik und Zeitgeschichte : APuZ 58 (2008) 39, pp. 34-40
Persistent link: https://www.econbiz.de/10003759763