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Sports as a component of natio...
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Showing
1
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10
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date (oldest first)
1
How can country-of-origin image be leveraged to create global sporting goods brands?
Gerke, Anna
;
Chanavat, Nicolas
;
Benson-Rea, Maureen
- In:
Sport management review
17
(
2014
)
2
,
pp. 174-189
Persistent link: https://www.econbiz.de/10010382560
Saved in:
2
Exploring the impact of country-of-origin fit and team identification in
sports
brand evaluation
Lee, Jin Kyun
;
Ahn, Taesoo
;
Lee, Ki-young
- In:
European Sport management quarterly : ESMQ
16
(
2016
)
4
,
pp. 413-432
Persistent link: https://www.econbiz.de/10011607428
Saved in:
3
The influence of
sport
sponsorship on brand equity and purchase behavior
Tsordia, Ch.
;
Papadimitriou, D.
;
Parganas, P.
- In:
Journal of strategic marketing
26
(
2018
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10011860443
Saved in:
4
From start-up nation to
sports
-tech nation? : a SWOT analysis of Israel's use of
sports
for nation branding
Dubinsky, Yoav
- In:
International journal of sport management and marketing …
21
(
2021
)
1/2
,
pp. 49-75
Persistent link: https://www.econbiz.de/10012523541
Saved in:
5
Exploring the relationship between team (as brand) personality and geographic personality : linking consumer perception of
sports
teams and cities
Aiken, K. Damon
;
Campbell, Richard M.
;
Koch, Eric C.
- In:
International journal of sports marketing & sponsorship
15
(
2013
)
1
,
pp. 7-19
Persistent link: https://www.econbiz.de/10010234358
Saved in:
6
The brand attachment and consumer behaviour in
sports
marketing contexts : the case of football fans in Portugal
Vieira, Carla Barbosa
;
Sousa, Bruno
- In:
International journal of sport management and marketing …
20
(
2020
)
1/2
,
pp. 29-46
Persistent link: https://www.econbiz.de/10012523247
Saved in:
7
Tackling international markets : bicultural brand positioning of
sport
leagues in foreign countries
Weißkopf, Christian
;
Uhrich, Sebastian
- In:
Journal of sport management : the official journal of …
38
(
2024
)
4
,
pp. 271-286
Persistent link: https://www.econbiz.de/10014633212
Saved in:
8
A relationship marketing catalyst : the salience of reciprocity to
sport
organization ;
sport
consumer relationships
Magnusen, Marshall
;
Kim, Jun Woo
;
Kim, Yu Kyoum
- In:
European Sport management quarterly : ESMQ
12
(
2012
)
5
,
pp. 501-524
Persistent link: https://www.econbiz.de/10009691098
Saved in:
9
Exploring the experiences of female
sport
fans : a collaborative self-ethnography
Hoeber, Larena
;
Kerwin, Shannon
- In:
Sport management review
16
(
2013
)
3
,
pp. 326-336
Persistent link: https://www.econbiz.de/10009787471
Saved in:
10
Female
sport
fans' experiences of marginalization and empowerment
Sveinson, Katherine
;
Hoeber, Larena
- In:
Journal of sport management : the official journal of …
30
(
2016
)
1
,
pp. 8-21
Persistent link: https://www.econbiz.de/10011459294
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