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Strategy and communication for...
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Innovation management
16
Innovationsmanagement
16
Marketing management
11
Marketingmanagement
11
Strategic management
10
Strategisches Management
10
Innovation
6
Kommunikation
5
Public relations
5
Öffentlichkeitsarbeit
5
Dynamic capabilities
4
Dynamische Kompetenzen
4
Communication
3
Integriertes Management
3
Internal communication
3
Interne Kommunikation
3
Internet
3
Netzwerkmanagement
3
Unternehmen
3
Aromastoff
2
Consumer behaviour
2
Flavour
2
Konsumentenverhalten
2
Markenpolitik
2
Perception
2
Visualisierung
2
Visualization
2
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2
Brand management
1
Business model
1
Credibility
1
Deutsche Forschungsgemeinschaft
1
Digital broadcast
1
Digital platform
1
Digitale Plattform
1
Digitaler Rundfunk
1
Firm value
1
Geschäftsmodell
1
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1
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14
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14
Book section
14
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5
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2
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2
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1
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1
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1
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1
Graue Literatur
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Language
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English
20
German
2
Author
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Pfeffermann, Nicole
22
Hülsmann, Michael
6
Gould, Julie
2
Breuer, Henning
1
Daschkovska, Kateryna
1
Echelmeyer, Wolfgang
1
Grapp, Jörn
1
Meyer-Larsen, Nils
1
Minshall, Tim
1
Mortara, Letizia
1
Rasch, Carsten
1
Rohde, Moritz
1
Streier, Eva-Maria
1
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Strategies and communications for innovations : an integrative management view for companies and networks
7
SpringerLink / Bücher
3
Forschungsbeiträge zum strategischen Management
2
Strategy and communication for innovation
2
Strategy and communication for innovation : integrative perspectives on innovation in the digital economy
2
Evolution of innovation management : trends in an international context
1
Internationalization and business models
1
Pioneering solutions in supply chain management : a comprehensive insight into current management approaches
1
Springer eBook Collection / Business and Management
1
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ECONIS (ZBW)
21
USB Cologne (EcoSocSci)
1
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Innovation communication as a cross-functional dynamic capability : strategies for organizations and networks
Pfeffermann, Nicole
- In:
Strategies and communications for innovations : an …
,
(pp. 257-289)
.
2011
Persistent link: https://www.econbiz.de/10008987452
Saved in:
2
The scent of innovation : towards an integrated management concept for visual and scent communication of innovation
Pfeffermann, Nicole
- In:
Strategies and communications for innovations : an …
,
(pp. 163-181)
.
2011
Persistent link: https://www.econbiz.de/10008987526
Saved in:
3
Innovation communication as an integrative management capability in digital innovation ecosystems
Pfeffermann, Nicole
- In:
Strategy and communication for innovation
,
(pp. 241-269)
.
2013
Persistent link: https://www.econbiz.de/10010246333
Saved in:
4
The scent of innovation : towards an integrated management framework for innovation communication
Pfeffermann, Nicole
- In:
Strategy and communication for innovation
,
(pp. 205-224)
.
2013
Persistent link: https://www.econbiz.de/10010246336
Saved in:
5
Communication model design innovation - authentic open innovation-culture
Pfeffermann, Nicole
- In:
Strategy and communication for innovation : integrative …
,
(pp. 113-129)
.
2017
Persistent link: https://www.econbiz.de/10011663000
Saved in:
6
What is innovation communication? : a dynamic capability view
Pfeffermann, Nicole
- In:
Strategy and communication for innovation : integrative …
,
(pp. 303-315)
.
2017
Persistent link: https://www.econbiz.de/10011663042
Saved in:
7
The role of communication as a dynamic capability in business model innovation
Pfeffermann, Nicole
-
2017
Persistent link: https://www.econbiz.de/10011630911
Saved in:
8
eBranding : Markenführung im Internet
Pfeffermann, Nicole
-
2008
Persistent link: https://www.econbiz.de/10004941605
Saved in:
9
eBranding - Markenführung im Internet
Pfeffermann, Nicole
-
2008
Persistent link: https://www.econbiz.de/10003744433
Saved in:
10
Adoption framework for innovations in logistic transport chains
Daschkovska, Kateryna
;
Pfeffermann, Nicole
; …
- In:
Pioneering solutions in supply chain management : a …
,
(pp. 347-363)
.
2010
Persistent link: https://www.econbiz.de/10008655831
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