Innovation communication as an integrative management capability in digital innovation ecosystems
Year of publication: |
2013
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Authors: | Pfeffermann, Nicole |
Published in: |
Strategy and communication for innovation. - Heidelberg : Springer, ISBN 3-642-41478-8. - 2013, p. 241-269
|
Subject: | Innovationsmanagement | Innovation management | Marketingmanagement | Marketing management | Dynamische Kompetenzen | Dynamic capabilities | Strategisches Management | Strategic management |
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