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The predictive ability of different customer feedback metrics for retention
Haan, Evert de; Verhoef, Peter C.; Wiesel, Thorsten - In: International journal of research in marketing : IJRM ; … 32 (2015) 2, pp. 195-206
Persistent link: https://www.econbiz.de/10011337502
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Fairness quality : the role of fairness in a social and ethically oriented marketing landscape
Bang, Nguyen; Simkin, Lyndon - In: The marketing review 12 (2012) 4, pp. 333-344
Persistent link: https://www.econbiz.de/10009713539
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Decoding costumer-firm relationships : how attachment styles help explain customers' preferences to closeness, repurchase intentions, and changes in relationship breadth
Mende, Martin; Bolton, Ruth N.; Bitner, Mary Jo - In: Journal of marketing research : JMR 50 (2013) 1, pp. 125-142
Persistent link: https://www.econbiz.de/10009715240
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Studying motivations of store-loyal buyers across alternative measures of behavioural loyalty
Martos-Partal, Mercedes; Gonzáles-Benito, Óscar - In: European management journal 31 (2013) 4, pp. 348-358
Persistent link: https://www.econbiz.de/10009761708
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How do you measure what you can't define? : the current state of loyalty measurement and management
Aksoy, Lerzan - In: Journal of service management 24 (2013) 4, pp. 356-381
Persistent link: https://www.econbiz.de/10009790206
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Measuring customer experience in banks : scale development and validation
Garg, Ruchi; Rahmen, Zillur; Qureshi, M. N. - In: Journal of modelling in management 9 (2014) 1, pp. 87-117
Persistent link: https://www.econbiz.de/10010339081
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Fans' brand commitment to basketball teams : establishing the validity and reliability of a new multidimensional scale
Shuv-Ami, Avichai; Thrassou, Alkis; Vrontis, Demetris - In: Journal of customer behaviour 14 (2015) 4, pp. 311-329
Persistent link: https://www.econbiz.de/10011551003
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Drivers of customer equity
Rust, Roland T.; Kim, James; Dong, Yue; Kim, Tom J.; … - In: Handbook of research on customer equity in marketing, (pp. 17-43). 2015
Persistent link: https://www.econbiz.de/10010483503
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Linguistic-based emotion analysis and recognition for measuring consumer satisfaction : an application of affective computing
Ren, Fuji; Quan, Changqin - In: Information technology and management 13 (2012) 4, pp. 321-332
Persistent link: https://www.econbiz.de/10009672454
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Conceptualization and measurement of customer perceived value in banks : a Brazilian contribution
Parente, Eduardo Soares; Costa, Francisco José; … - In: The international journal of bank marketing : IJBM 33 (2015) 4, pp. 494-509
Persistent link: https://www.econbiz.de/10011384260