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Consumers' desire to interact with a salesperson during e-shopping : development of a scale

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Measuring customer experience in bancassurance : an empirical study

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Factors influencing customer choice in selection of banks in Kuwait

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Measuring customer experience in physical retail environments

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Toward a measure of brand pride : scale development and validation

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Measuring farmer's satisfaction and brand loyalty toward Indian fertilizer brands using DEA

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Chatbots in retailers' customer communication: How to measure their acceptance?

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Customer experience : conceptualization, measurement, and application in omnichannel environments

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Measurement of Customers' Brand Choice and Brand Loyalty Expectancy Value & Colombo - Morrison Model Approach

Mohan Raj, Prasanna; Aravamudhan, Varadaraj; S, Ananth - 2019

Brand choice is the biased, mindful and behavioral tendency which direct consumer’s predisposition toward a brand. Brand choice is a fundamental element for all marketing strategies. Strong brand choice is the founding block for brand loyalty. Brand loyalty is one of the key drivers of...

Persistent link: https://www.econbiz.de/10014107159