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Examining social commerce intentions through the uses and gratifications theory
Aydin, Gokhan - In: International journal of e-business research : an … 15 (2019) 2, pp. 44-70
Persistent link: https://www.econbiz.de/10012007797
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The digital economy : new e-business strategies for food Italian system
Sturiale, Luisa; Scuderi, Alessandro - In: International journal of electronic marketing and … 7 (2016) 4, pp. 287-310
Persistent link: https://www.econbiz.de/10011664548
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Consumer behavior in the online context
Cummins, Shannon; Peltier, James; Schibrowsky, John A.; … - In: Journal of research in interactive marketing : … 8 (2014) 3, pp. 169-202
Persistent link: https://www.econbiz.de/10010410385
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Social networking the brand : an exploration of the drivers of brand image in the South African beer market
Beneke, Justin; Blampied, Simon; Miszczak, Sonia; … - In: Journal of food products marketing 20 (2014) 4, pp. 362-389
Persistent link: https://www.econbiz.de/10010399875
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How significant are users' opinions in social media?
Khobzi, Hamid; Teimourpour, Babak - In: International journal of accounting and information … 22 (2014) 4, pp. 254-272
Persistent link: https://www.econbiz.de/10010432318
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Friendship on social networking sites : improving relationships between hotel brands and consumers
Su, Na; Mariadoss, Babu John; Reynolds, Dennis - In: International journal of hospitality management 51 (2015), pp. 76-86
Persistent link: https://www.econbiz.de/10011413949
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Facebook advertisements and purchase of weight-loss products
Raghupathi, Viju; Fogel, Joshua - In: Journal of medical marketing : device, diagnostic and … 13 (2013) 4, pp. 201-211
Persistent link: https://www.econbiz.de/10010389837
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Customers' need for uniqueness theory versus brand congruence theory : the impact on satisfaction with social network sites
Abosag, Ibrahim; Ramadan, Zaby B.; Baker, Thomas L.; … - In: Journal of business research : JBR 117 (2020), pp. 862-872
Persistent link: https://www.econbiz.de/10012288106
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Determining perceptions, attitudes and behaviour towards social network site advertising in a three-country context
Wiese, Melanie; Akareem, Husain Salilul - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 5/6, pp. 420-455
Persistent link: https://www.econbiz.de/10012249057
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Factors affecting attitudes and behavioural intention towards social networking advertising : a case of Facebook users in South Korea
Jung, Jaemin; Shim, Sung Wook; Jin, Hyun Seung; Khang, … - In: International journal of advertising : the quarterly … 35 (2016) 2, pp. 248-265
Persistent link: https://www.econbiz.de/10011581152