Narrow search
Showing 1 - 10 of 210,956
Cover Image
User generated brands and their contribution to the diffusion of user innovations
Füller, Johann; Schroll, Roland; Hippel, Eric von - In: Research policy : policy, management and economic … 42 (2013) 6/7, pp. 1197-1209
Persistent link: https://www.econbiz.de/10010127814
Cover Image
How do smartwatch price and brand awareness drive consumer perceptions and purchase intention? : a perceived value approach
Ramkumar, Bharath; Liang, Yuli - In: International journal of technology marketing : IJTMkt 14 (2020) 2, pp. 154-180
Persistent link: https://www.econbiz.de/10012533930
Cover Image
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma; Schlegelmilch, Bodo B. - In: Journal of business research : JBR 180 (2024), pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
Cover Image
Consumers and producers
Maira, Elisa - 2018
Persistent link: https://www.econbiz.de/10011863777
Cover Image
A value co-creation model in brand tribes : the effect of luxury cruise consumers' power perception
Lee, Yuan; Kim, Insin - In: Service business 13 (2019) 1, pp. 129-152
Persistent link: https://www.econbiz.de/10011965878
Cover Image
Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane; Carlson, Jamie - In: The journal of brand management : an international journal 21 (2014) 6, pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
Cover Image
An integrated model of customer-brand engagement : drivers and consequences
France, Cassandra; Merrilees, Bill; Miller, Dale - In: The journal of brand management : an international journal 23 (2016) 2, pp. 119-136
Persistent link: https://www.econbiz.de/10011459504
Cover Image
Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai; Nyadzayo, Munyaradzi; Johnson, Lester W. - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Cover Image
Customer engagement with tourism brands : scale development and validation
So, Kevin Kam Fung; King, Ceridwyn; Sparks, Beverley - In: Journal of hospitality & tourism research : JHTR ; the … 38 (2014) 3, pp. 304-329
Persistent link: https://www.econbiz.de/10010398802
Cover Image
Customer brand co-creation : a conceptual model
France, Cassandra; Merrilees, Bill; Miller, Dale - In: Marketing intelligence & planning 33 (2015) 6, pp. 848-864
Persistent link: https://www.econbiz.de/10011447671