Narrow search
Showing 51 - 60 of 90,430
Cover Image
Methodological issues in cross-cultural marketing research: a state-of-the-art review
Malhotra, Naresh K.; Agarwal, James; Peterson, Mark A. - 2009
Persistent link: https://www.econbiz.de/10003794173
Cover Image
Contemporary research trends in international marketing : the 2000s
Kotabe, Masaaki - In: The Oxford handbook of international business, (pp. 447-501). 2009
Persistent link: https://www.econbiz.de/10003796870
Cover Image
Generalisierte kanonische Zentroid-Plots : ein Ansatz zur grafischen Erweiterung der MANOVA am Beispiel externer Referenzpreise
Eisenbeiß, Maik; Eschweiler, Maurice - In: Marketing : ZFP ; journal of research and management 31 (2009) 1, pp. 25-42
Persistent link: https://www.econbiz.de/10003810165
Cover Image
Die Involvementtheorie und ihre Bedeutung für das Lebensmittelmarketing
Neumann, Raimo - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003819314
Cover Image
Der Aufbau einer Markenpersönlichkeit als Herausforderung des Markenmanagements : eine empirische Untersuchung anhand der Kosmetikbranche
Wiedmann, Klaus-Peter; Bachmann, Frank; Schmitz, Miriam - 2008
Persistent link: https://www.econbiz.de/10003847046
Cover Image
Revealed reader preference for marketing journals
Hofacker, Charles F.; Gleim, Mark R.; Lawson, Stephanie J. - In: Journal of the Academy of Marketing Science 37 (2009) 2, pp. 238-247
Persistent link: https://www.econbiz.de/10003851361
Cover Image
Working the limits of method : the possibilities of critical reflexive practice in marketing and consumer research
Bettany, Shona; Woodruffe-Burton, Helen - In: Journal of marketing management : MM 25 (2009) 7/8, pp. 661-679
Persistent link: https://www.econbiz.de/10003886218
Cover Image
Veblen and Darwin: tracing the intellectual roots of evolutionism in consumer research
Patsiaouras, Georgios; Fitchett, James A. - In: Journal of marketing management : MM 25 (2009) 7/8, pp. 729-744
Persistent link: https://www.econbiz.de/10003886235
Cover Image
Working consumers : the next step in marketing theory?
Cova, Bernard; Dalli, Daniele - In: Marketing theory 9 (2009) 3, pp. 315-339
Persistent link: https://www.econbiz.de/10003890743
Cover Image
Some antecedents of price sensitivity
Ramirez, Edward; Goldsmith, Ronald E. - In: Journal of marketing theory and practice 17 (2009) 3, pp. 199-213
Persistent link: https://www.econbiz.de/10003867488