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92
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88
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86
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86
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84
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79
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1
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10
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date (oldest first)
1
Cultural consequences of brands' masstige : an emerging market perspective
Das, Manish
;
Saha, Victor
;
Jebarajakirthy, Charles
; …
- In:
Journal of business research : JBR
146
(
2022
),
pp. 338-353
Persistent link: https://www.econbiz.de/10013271407
Saved in:
2
Determinants and effects of cultural context : a review, conceptual model, and propositions
Manrai, Lalita A.
;
Manrai, Ajay K.
;
Lascu, Dana
; …
- In:
Journal of global marketing
32
(
2019
)
2
,
pp. 67-82
Persistent link: https://www.econbiz.de/10012201010
Saved in:
3
How consumers in different cultural backgrounds prefer
advertising
in green ads through Hofstede's cultural lens? : a cross-cultural study
Chutima Ruanguttamanun
- In:
Global business and organizational excellence : GBOE
43
(
2023
)
1
,
pp. 35-52
Persistent link: https://www.econbiz.de/10014426627
Saved in:
4
Cultural meaning,
advertising
, and national
culture
: a four-country study
Czarnecka, Barbara
;
Brennan, Ross
;
Keles, Serap
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10011963049
Saved in:
5
The influence of cultural orientation on gender role representations : horizontal-vertical values in cross-cultural
advertising
Tian, Kathy
- In:
International journal of business anthropology
7
(
2017
)
1
,
pp. 49-84
Persistent link: https://www.econbiz.de/10011847990
Saved in:
6
Cultural paradox in
advertising
: evidence from Finland
Saleem, Salman
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 615-632
Persistent link: https://www.econbiz.de/10011799547
Saved in:
7
(Im)
migrants
' appropriation of
culture
: reciprocal influence of personal and work contexts
Dey, Bidit Lal
;
Nasef, Youssef Tarek
;
Brown, David M.
; …
- In:
Journal of world business : JWB
58
(
2023
)
2
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014281763
Saved in:
8
Cultural and paradoxical values in
advertising
in Eastern Europe : evidence from Estonia
Saleem, Salman
;
Larimo, Jorma
;
Ummik, Kadi
;
Kuusik, Andres
- In:
Baltic journal of management
10
(
2015
)
3
,
pp. 313-330
Persistent link: https://www.econbiz.de/10011401546
Saved in:
9
The role of
culture
in creative execution in celebrity endorsement : the cross-cultural study
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
3
,
pp. 155-172
Persistent link: https://www.econbiz.de/10010189495
Saved in:
10
Are you planning to use
culture
as a variable in international marketing research
Rai, Rajnish Kumar
- In:
Metamorphosis : a journal of management research
10
(
2011
)
2
,
pp. 6-26
Persistent link: https://www.econbiz.de/10010226942
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