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Exploring the demand aspects of sports consumption and fan avidity

DeSarbo, Wayne; Madrigal, Robert - In: Interfaces : the INFORMS journal on the practice of … 42 (2012) 2, pp. 199-212

Persistent link: https://www.econbiz.de/10009550694

The importance of mutual beneficial relationships in the sponsorhip dyad

Nufer, Gerd; Bühler, André W. - 2010

The emphasis on relationships - as opposed to transaction-based exchanges - is redefining the marketing domain. Sports sponsorship is an important source of income for professional sporting organisations and an effective marketing tool for companies aiming at commercial objectives through sports...

Persistent link: https://www.econbiz.de/10009521357

Retailing and sport

Runyan, Rodney C. (contributor) - 2010

Persistent link: https://www.econbiz.de/10009521916

Guest editorial: Taking sport seriously

Adcroft, Andy; Teckman, Jon - In: Management decision : MD 47 (2009) 1, pp. 5-13

Persistent link: https://www.econbiz.de/10009524629

Taking sport seriously

Adcroft, Andy (contributor) - 2009

Persistent link: https://www.econbiz.de/10009524631

Moderating role of team identification on the relationship between service quality and repurchase intentions among spectators of professional sports

Theodorakis, Nicholas D.; Koustelios, Athanasios; … - In: Managing service quality : MSQ ; an international journal 19 (2009) 4, pp. 456-473

Persistent link: https://www.econbiz.de/10009525074

Assessing the effects of sports marketing on stock returns : evidence from the Nippon professional baseball series

Chen, Chun-Da; Chen, Chih-Chun - In: Journal of sports economics 13 (2012) 2, pp. 169-197

Persistent link: https://www.econbiz.de/10009531981

Recent developments in the economics of sport

Andreff, Wladimir (contributor) - 2011

Persistent link: https://www.econbiz.de/10009311055

Professional basketball fans in China : a comparison of National Basketball Association and Chinese Basketball Association team identification

Menefee, W. Chadwick; Casper, Jonathan M. - In: International journal of sport management and marketing … 9 (2011) 3/4, pp. 185-200

Persistent link: https://www.econbiz.de/10009312125

Recent developments in the economcis of sport ; Vol. 2

Andreff, Wladimir (contributor) - 2011

Persistent link: https://www.econbiz.de/10009315194

A service of the