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Brand presence in digital space
Rowley, Jennifer; Edmundson-Bird, David - In: Journal of electronic commerce in organizations : the … 11 (2013) 1, pp. 63-78
Persistent link: https://www.econbiz.de/10009792126
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Understanding digital marketing : marketing strategies for engaging the digital generation
Ryan, Damian - 2014 - 3. ed.
The bestselling Understanding Digital Marketing is the ultimate guide to digital marketing. It demonstrates how to harness the power of digital media and deals with every key topic and channel in detail. Thoroughly revised throughout it covers all key topics including social media, SEO, email...
Persistent link: https://www.econbiz.de/10010481007
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Understanding digital marketing : marketing strategies for engaging the digital generation
Ryan, Damian; Jones, Calvin - 2012 - 2nd ed
Persistent link: https://www.econbiz.de/10009512903
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Beliefs, attitudes, and behaviour towards marketing communication on social networks : the case of Central and Eastern European country
Tomše, Denis; Dumicic, Ksenija; Snoj, Boris - In: International journal of internet marketing and … 9 (2015) 4, pp. 286-302
Persistent link: https://www.econbiz.de/10011497472
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Characteristics of social-media marketing strategy and customer-based brand equity outcomes : a conceptual model
Pham, Phuoc H. M.; Gammoh, Bashar S. - In: International journal of internet marketing and … 9 (2015) 4, pp. 321-337
Persistent link: https://www.econbiz.de/10011497492
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Identifying digital traces for business marketing through topic probabilistic model
Luo, Jianhong; Pan, Xuwei; Zhu, Xiyong - In: Technology analysis & strategic management 27 (2015) 10, pp. 1176-1192
Persistent link: https://www.econbiz.de/10011411873
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Participant motivations in a social media community page
Ho, Shu-Hsun; Lin, Yu-Ling; Carlson Patrick, Robert - In: Global journal of business research : GJBR 9 (2015) 4, pp. 67-75
Persistent link: https://www.econbiz.de/10011384507
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Handbook of research on integrating social media into strategic marketing
Hajli, Nick (ed.) - 2015
"To survive in today's competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer. This book explores the use of...
Persistent link: https://www.econbiz.de/10011292221