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Kumar, Satish
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69
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55
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52
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51
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49
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46
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44
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42
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41
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41
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41
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40
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39
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37
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35
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34
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34
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34
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33
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32
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32
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32
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31
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31
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30
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30
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29
Okazaki, Shintaro
29
Pflaum, Dieter
29
Rosengren, Sara
29
Mueller, Barbara
28
Nilssen, Tore
28
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28
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27
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26
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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Journal of business ethics : JOBE
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NBER Working Paper
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European Journal of Marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of Consumer Marketing
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CESifo working papers
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International journal of hospitality management
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Psychology & marketing
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Journal of historical research in marketing
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International journal of contemporary hospitality management
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1,268
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33
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9
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10
of
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Sort
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date (oldest first)
1
High-tech marketing communication in the automotive industry : a content analysis of print advertisements
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of business environment : IJBE
6
(
2014
)
4
,
pp. 395-410
Persistent link: https://www.econbiz.de/10010492064
Saved in:
2
Does disclosure of
advertising
spending help investors and analysts?
Moon, Sungkyun
;
Tuli, Kapil R.
;
Mukherjee, Anirban
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 359-382
Persistent link: https://www.econbiz.de/10014245098
Saved in:
3
Informative Reklame
Bester, Helmut
-
1998
Persistent link: https://www.econbiz.de/10000168392
Saved in:
4
Advertising
as a distortion of social learning
Brekke, Kjell Arne
(
contributor
);
Rege, Mari
(
contributor
)
- In:
The B.E. journal of theoretical economics
7
(
2007
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10003738273
Saved in:
5
Voluntary quality disclosure and market interaction
Guo, Liang
;
Zhao, Ying
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
3
,
pp. 488-501
Persistent link: https://www.econbiz.de/10003868040
Saved in:
6
Informative
advertising
in differentiated oligopoly markets
Hamilton, Stephen F.
- In:
International journal of industrial organization
27
(
2009
)
1
,
pp. 60-69
Persistent link: https://www.econbiz.de/10003812995
Saved in:
7
Applying contextual
advertising
to MultiModal information content
Armano, Giuliano
;
Giuliani, Alessandro
;
Messina, Alberto
; …
- In:
E-commerce and web technologies : 13th International …
,
(pp. 195-202)
.
2012
Persistent link: https://www.econbiz.de/10009618625
Saved in:
8
Platform pricing under dispersed information
Pavan, Alessandro
;
Jullien, Bruno
-
2013
latter shapes the elasticity of the demands and thereby the equilibrium prices. We then study informative
advertising
…
Persistent link: https://www.econbiz.de/10010233163
Saved in:
9
Meta-analysis using information reweighting : an application to online
advertising
Wang, Pengyuan
;
Bradlow, Eric T.
;
George, Edward I.
- In:
Quantitative marketing and economics : QME
12
(
2014
)
2
,
pp. 209-233
Persistent link: https://www.econbiz.de/10010386340
Saved in:
10
Platform pricing under dispersed information
Jullien, Bruno
;
Pavan, Alessandro
-
2014
latter shapes the elasticity of the demands and thereby the equilibrium prices. We then study informative
advertising
…
Persistent link: https://www.econbiz.de/10010476892
Saved in:
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