resource for marketing intervention. Research limitations/implications – The paper reflects on a systematic intervention plan … a means for transport was also done to take an opinion on intervention issues. Findings – Findings of the paper suggest …

Red Bull used the strategic marketing process to decide whether to enter the South African market, and from a marketing … the country. The marketing activities soon followed, not in the traditional 4 Ps style of price, product, placeand … each have their specific goals closelyinteracted to form an integrated marketing approach. Red Bull has unique brand events …

theoretical model of a dominant firm because it had a marketing orientation, used an effective quality-based competitive strategy … and possessed the six critical marketing capabilities that business research shows enable the best performing firms to …

This article reviews the System Reflexive paradigm of strategic marketing management, being based on the alignment of … marketing concept of management comes under review, along with the strategic management approaches to business, buildup and … alignment of economic interests of business stakeholders. A roadmap for resolving the problems of modern marketing is proposed …

book explains how crowdfunding campaigns have to be fully integrated with strategic marketing plans and require a solid … for applying strategic marketing in the context of crowdfunding in sports clubs, introduces the key characteristics of the … segments of the campaigns' funders, and presents recommendations for developing marketing-mix programs to target them. This is …

marketing tool. There are many who believe that the logo of a corporation is its brand. However, the logo is only one …