In an internationally minded and detailed analysis, the contributors seek to examine the state-of-the-art in research in international marketing, with particular emphasis on the conceptual framework and theory development in the field

"A little more than 20 years have passed since we published the first edition of this book. Over the past two decades, we have continued to receive many messages as well as user reviews on Amazon.com, among others, from instructors, students, and business executives around the world who used the...

In the newly revised ninth edition of Global Marketing Management, a decorated team of international marketing professionals delivers an authoritative discussion of the realities of global marketing in today’s economy and an insightful exploration of the future of marketing to an international...