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Global marketing management
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Internationales Marketing
37
Multinationales Unternehmen
36
Transnational corporation
31
International marketing
29
Japan
22
Marketingmanagement
22
USA
22
United States
20
Firm performance
16
Unternehmenserfolg
16
Globalisierung
15
Globalization
15
International market entry
13
Internationaler Markteintritt
13
Marketing management
13
China
12
Emerging economies
10
Schwellenländer
10
Innovation
9
Internationales Management
9
Outsourcing
9
Theorie
9
Theory
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Welt
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World
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Auslandsinvestition
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Foreign investment
8
Global sourcing
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Internationaler Wettbewerb
8
Lieferkette
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Business start-up
7
Innovation management
7
Innovationsmanagement
7
International competition
7
Internationale Beschaffung
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Strategische Allianz
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Australia
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Language
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English
185
Undetermined
103
Author
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Kotabe, Masaaki
265
Murray, Janet Y.
48
Helsen, Kristiaan
36
Mol, Michael J.
21
Aulakh, Preet S.
17
Czinkota, Michael R.
17
Gao, Gerald Yong
12
Murray, Janet Y
10
Parente, Ronaldo
8
Dekimpe, Marnik G.
7
Dubinsky, Alan J.
7
Lim, Chae Un
7
Oliva, Fábio Lotti
7
Sahay, Arvind
6
Vrontis, Demetris
6
Dunlap-Hinkler, Denise
5
Lu, Jiangyong
5
Aulakh, Preet S
4
Clark, Terry
4
Cleeren, Kathleen
4
Ju, Min
4
Ketkar, Sonia
4
Kline, William
4
Michaels, Ronald E.
4
Mudambi, Ram
4
Wheiler, Kent W.
4
Wildt, Albert R.
4
Cha, Hongryol
3
Del Giudice, Manlio
3
Hamilton, Robert
3
Jiang, Crystal X.
3
Jiang, Crystal Xiangwen
3
Jiang, Guohua
3
Kelle, Péter
3
Kothari, Tanvi
3
Parente, Ronaldo Couto
3
Rajaratnam, Dan
3
Ronkainen, Ilkka A.
3
Schmittlein, David C.
3
Shams, S. M. Riad
3
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Edward Elgar Publishing
1
International Business Research Forum on 'Emerging Issues in International Business Research' <Fox School)>
1
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Journal of International Business Studies
21
Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School
12
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
11
Journal of international management
11
Journal of world business : JWB
9
International marketing ; Vol. IV
7
Journal of business research : JBR
7
Journal of the Academy of Marketing Science
7
Journal of international marketing
6
Management international review : mir ; journal of international business
6
SAGE library of marketing
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of Business Research
5
Journal of World Business
5
Journal of International Management
4
Marketing management : a quarterly business management publication of the American Marketing Association
4
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
4
The Oxford handbook of international business
4
The SAGE handbook of international marketing
4
The globalization of the world economy
4
An Elgar reference collection
3
International Marketing Review
3
International business review : the official journal of the European International Business Academy
3
International marketing ; Vol. V
3
International marketing ; Vol. VI
3
Journal of Knowledge Management
3
New horizons in international business
3
Asian business & management
2
Business horizons
2
Cross cultural management : an international journal
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International marketing ; Vol. 2
2
International marketing ; Vol. II
2
Journal of knowledge management
2
Journal of management studies : JMS
2
Journal of marketing
2
Journal of marketing research : JMR
2
Long range planning : LRP ; international journal of strategic management
2
Marketing Science
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
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Source
All
ECONIS (ZBW)
153
OLC EcoSci
60
RePEc
43
USB Cologne (EcoSocSci)
14
Other ZBW resources
14
BASE
4
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11
Global marketing management
Kotabe, Masaaki
;
Helsen, Kristiaan
-
1998
Persistent link: https://www.econbiz.de/10004355955
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12
Global marketing management
Kotabe, Masaaki
;
Helsen, Kristiaan
-
2011
-
5. ed., international student version
Persistent link: https://www.econbiz.de/10004398604
Saved in:
13
Global marketing management
Kotabe, Masaaki
;
Helsen, Kristiaan
-
2001
-
2. ed.
Persistent link: https://www.econbiz.de/10004609239
Saved in:
14
Global marketing management
Kotabe, Masaaki
;
Helsen, Kristiaan
-
2004
-
3. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004787850
Saved in:
15
Global marketing management
Kotabe, Masaaki
-
2008
-
4. ed.
Persistent link: https://www.econbiz.de/10004892796
Saved in:
16
Contemporary research trends in international marketing : the 2000s
Kotabe, Masaaki
- In:
The Oxford handbook of international business
,
(pp. 447-501)
.
2009
Persistent link: https://www.econbiz.de/10003796870
Saved in:
17
Global sourcing strategy : R&D, manufacturing, and marketing interfaces
Kotabe, Masaaki
-
1992
Persistent link: https://www.econbiz.de/10008730417
Saved in:
18
Emerging markets
Kotabe, Masaaki
-
2007
Persistent link: https://www.econbiz.de/10003537176
Saved in:
19
Intellectual property protection around the globe
Kotabe, Masaaki
-
2011
Persistent link: https://www.econbiz.de/10009232280
Saved in:
20
Contemporary research trends in international marketing : the 1990s
Kotabe, Masaaki
- In:
The Oxford handbook of international business
,
(pp. 457-502)
.
2003
Persistent link: https://www.econbiz.de/10001767195
Saved in:
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