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Global marketing management
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Marketingmanagement
17,112
Marketing management
16,523
Internationales Marketing
5,816
International marketing
5,716
Marketing
3,777
Consumer behaviour
3,266
Konsumentenverhalten
3,188
Theorie
2,600
Theory
2,592
Relationship marketing
2,054
Deutschland
2,034
Beziehungsmarketing
2,030
Brand management
1,965
Markenführung
1,944
Germany
1,939
USA
1,704
United States
1,634
Online-Marketing
1,273
Strategisches Management
1,262
Internet marketing
1,236
Unternehmenserfolg
1,180
Firm performance
1,175
SME
1,049
KMU
1,046
Strategic management
976
Innovation
942
Brand image
940
Markenimage
935
Multinationales Unternehmen
920
Welt
860
World
856
Transnational corporation
854
Werbung
826
Marktforschung
815
Advertising
784
Social Web
755
Social web
755
Market research
710
Markenartikel
700
Brand
699
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Undetermined
5,519
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2,051
Type of publication
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Article
13,185
Book / Working Paper
10,151
Journal
128
Other
2
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Article in journal
9,304
Aufsatz in Zeitschrift
9,304
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2,901
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2,901
Graue Literatur
1,533
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1,533
Hochschulschrift
1,498
Thesis
1,232
Collection of articles of several authors
968
Sammelwerk
968
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920
Textbook
791
Working Paper
680
Bibliografie enthalten
673
Bibliography included
673
Arbeitspapier
655
Case study
562
Fallstudie
562
Aufsatzsammlung
502
research-article
480
Konferenzschrift
313
Ratgeber
206
Conference proceedings
203
Guidebook
196
Reprint
179
Dissertation u.a. Prüfungsschriften
156
Glossar enthalten
135
Glossary included
135
Handbook
110
Handbuch
110
review-article
103
Amtsdruckschrift
92
Government document
92
Conference paper
76
Konferenzbeitrag
76
review
72
conceptual-paper
63
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61
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59
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50
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English
17,390
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5,378
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53
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36
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34
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18
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17
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9
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Kotler, Philip
127
Bruhn, Manfred
107
Meffert, Heribert
97
Homburg, Christian
83
Pepels, Werner
59
Sheth, Jagdish N.
56
Kumar, V.
48
Keller, Kevin Lane
47
Backhaus, Klaus
46
Czinkota, Michael R.
45
Kotabe, Masaaki
45
Tomczak, Torsten
42
Kirchgeorg, Manfred
40
Vrontis, Demetris
38
Berndt, Ralph
37
Kitchen, Philip J.
36
Sander, Matthias
36
Belz, Christian
34
Esch, Franz-Rudolf
34
Wiedmann, Klaus-Peter
34
Ahlert, Dieter
33
Albers, Sönke
33
Douglas, Susan P.
33
Kleinaltenkamp, Michael
33
Ronkainen, Ilkka A.
33
Bauer, Hans H.
32
Fantapié Altobelli, Claudia
32
Piercy, Nigel
32
Keegan, Warren J.
31
Burmann, Christoph
30
Diamantopoulos, Adamantios
30
Kaynak, Erdener
30
Griffith, David A.
29
Fritz, Wolfgang
28
Kerin, Roger A.
28
McDonald, Malcolm
28
O'Cass, Aron
28
Samiee, Saeed
28
Cavusgil, S. Tamer
27
Ghauri, Pervez N.
27
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Institution
All
American Marketing Association
65
Springer Fachmedien Wiesbaden
65
Books on Demand GmbH <Norderstedt>
20
Fördergesellschaft Marketing an der Universität Augsburg
19
European Society for Opinion and Marketing Research
18
IGI Global
17
OECD
17
GATE Germany, Konsortium Internationales Hochschulmarketing
12
UNCTAD / Secretariat
11
Verlag Dr. Kovač
11
Verlag Franz Vahlen
11
Edward Elgar Publishing
10
Harvard Graduate School of Business Administration
10
National Bureau of Economic Research
10
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
10
Chartered Institute of Marketing
9
Haufe-Lexware GmbH & Co. KG
9
Information Resources Management Association
9
De Gruyter Oldenbourg
8
Duncker & Humblot
8
Fachhochschule Reutlingen / European School of Business
8
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
8
UVK Verlagsgesellschaft mbH
8
AMACOM
7
International Trade Centre
7
NetLibrary, Inc
7
American Management Association
6
DePaul University / College of Commerce
6
Erasmus Research Institute of Management
6
Springer International Publishing
6
UNCTAD
6
Uni-Taschenbücher GmbH
6
Wiley-VCH
6
Campus Verlag
5
Center of Market Oriented Product and Production Management
5
Institute of Marketing and Management <Delhi>
5
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
5
Berliner Wissenschafts-Verlag
4
Erich-Schmidt-Verlag
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
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Published in...
All
Journal of business research : JBR
405
Industrial marketing management : the international journal for industrial and high-tech firms
280
International Marketing Review
248
SpringerLink / Bücher
239
Journal of strategic marketing
204
International marketing review
163
Europäische Hochschulschriften / 5
160
European Journal of Marketing
155
European journal of marketing : EJM
146
Journal of global marketing
146
Journal of marketing management : MM
132
Journal of international marketing
131
Journal of the Academy of Marketing Science
131
The journal of business & industrial marketing
119
Journal of marketing communications
114
Journal of marketing
112
Marketing Intelligence & Planning
105
Marketing intelligence & planning
99
Gabler Edition Wissenschaft
89
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
87
Journal of retailing and consumer services
84
Springer eBook Collection
81
The journal of brand management : an international journal
80
Asia Pacific journal of marketing and logistics
69
Lehrbuch
61
Management science : journal of the Institute for Operations Research and the Management Sciences
61
International business review : the official journal of the European International Business Academy
58
Business horizons
57
The journal of product & brand management
53
Journal of advertising research
52
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
50
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
49
The marketing review
48
Marketing : ZFP ; journal of research and management
47
Springer eBook Collection / Business and Economics
47
Psychology & marketing
46
International journal of technology marketing : IJTMkt
45
Jahrbuch der Absatz- und Verbrauchsforschung
44
Journal of marketing research : JMR
44
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
44
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Source
All
ECONIS (ZBW)
21,282
USB Cologne (EcoSocSci)
1,142
Other ZBW resources
820
RePEc
116
EconStor
49
BASE
30
OLC EcoSci
15
USB Cologne (business full texts)
12
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41
Internationale Kommunikationspolitik für Investitionsgüter
Schnauffer, Rainer
-
1999
Persistent link: https://www.econbiz.de/10000679752
Saved in:
42
"Marketing theory and applications" ; 1997=Vol. 8
LeClair, Debbie Thorne
(
contributor
); …
-
1997
Persistent link: https://www.econbiz.de/10000680695
Saved in:
43
"Marketing theory and applications" ; 1998=Vol. 9
Grewal, Dhruv
(
contributor
);
Pechmann, Connie
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10000680701
Saved in:
44
Organizing marketing in industrial high-technology firms : the role of internal marketing relationships
Möller, Kristian
;
Rajala, Arto
-
1998
Persistent link: https://www.econbiz.de/10000681044
Saved in:
45
Besonderheiten japanischer Absatz- und Exportstrategien : Studie im Rahmen von Untersuchungen zu kapitalistischen Unternehmensstrategien
Gabler, Ursula
;
Hoppe, Karl-Heinz
;
Welkerling, Karola
-
1985
Persistent link: https://www.econbiz.de/10000690305
Saved in:
46
International marketing ; strategy, planning, market entry & implementation
Bennett, Roger
-
1995
Persistent link: https://www.econbiz.de/10000533961
Saved in:
47
Risk-Management im strategischen internationalen Marketing
Fasse, Friedrich-Wilhelm
-
1995
Persistent link: https://www.econbiz.de/10000541146
Saved in:
48
Global marketing management
Keegan, Warren J.
-
1998
-
6. ed
Persistent link: https://www.econbiz.de/10000659868
Saved in:
49
Entry strategies for international markets
Root, Franklin R.
-
1998
-
Rev. and expanded ed., [Nachdr.]
Persistent link: https://www.econbiz.de/10000662411
Saved in:
50
Global marketing : a market-responsive approach
Hollensen, Svend
-
1998
Persistent link: https://www.econbiz.de/10000640834
Saved in:
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