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The playground effect : how augmented reality drives creative customer engagement
Jessen, Alexander; Hilken, Tim; Chylinski, Mathew; … - In: Journal of business research : JBR 116 (2020), pp. 85-98
Persistent link: https://www.econbiz.de/10012257546
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Seeing with the customer's eye : exploring the challenges and opportunities of ar advertising
Ruyter, Ko de; Heller, Jonas; Hilken, Tim; Chylinski, … - In: Journal of advertising 49 (2020) 2, pp. 109-124
Persistent link: https://www.econbiz.de/10012260440
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Tangible service automation : decomposing the technology-enabled engagement process (TEEP) for augmented reality
Heller, Jonas; Chylinski, Mathew; Ruyter, Ko de; … - In: Journal of service research 24 (2021) 1, pp. 84-103
Persistent link: https://www.econbiz.de/10012426764
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How value co-creation and co-destruction unfolds : a longitudinal perspective on dialogic engagement in health services interactions
Keeling, Debbie Isobel; Keeling, Kathleen; Ruyter, Ko de; … - In: Journal of the Academy of Marketing Science 49 (2021) 2, pp. 236-257
Persistent link: https://www.econbiz.de/10012434104
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Deliberate learning as a strategic mechanism in enabling channel partner sales performance
Keeling, Debbie Isobel; Cox, David; Ruyter, Ko de - In: Industrial marketing management : the international … 90 (2020), pp. 113-123
Persistent link: https://www.econbiz.de/10012321920
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Understanding the strategic consequences of customer privacy concerns : a meta-analytic review
Okazaki, Shintaro; Eisend, Martin; Plangger, Kirk; … - In: Journal of retailing 96 (2020) 4, pp. 458-473
Persistent link: https://www.econbiz.de/10012495484
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How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Hilken, Tim; Chylinski, Mathew; Keeling, Debbie I.; … - In: Psychology & marketing 39 (2022) 3, pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
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Reimagining marketing strategy : driving the debate on grand challenges : editorial
Ruyter, Ko de; Keeling, Debbie Isobel; Plangger, Kirk; … - In: Journal of the Academy of Marketing Science 50 (2022) 1, pp. 13-21
Persistent link: https://www.econbiz.de/10012819735
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Key trends in business-to-business services marketing strategies : developing a practice-based research agenda
Jong, Ad de; Ruyter, Ko de; Keeling, Debbie Isobel; … - In: Industrial marketing management : the international … 93 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012501917
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Seeing eye to eye : social augmented reality and shared decision making in the marketplace
Hilken, Tim; Keeling, Debbie I.; Ruyter, Ko de; Mahr, … - In: Journal of the Academy of Marketing Science 48 (2020) 2, pp. 143-164
Persistent link: https://www.econbiz.de/10012290938