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Who matters most in services : detractors, passively satisfied or promoters?

Pandey, Shivendra Kumar - In: International journal of Indian culture and business … 13 (2016) 2, pp. 170-181

Persistent link: https://www.econbiz.de/10011665025

Promoting product returns : effects of price reductions on customer return behavior

Hirche, Christian F.; Gijsenberg, Maarten J.; Bijmolt, … - 2021

Persistent link: https://www.econbiz.de/10012522247

Consumer responses to service failures : a resource preference model of cultural influences

Chan, Haksin; Wan, Lisa C. - In: Journal of international marketing 16 (2008) 1, pp. 72-97

Persistent link: https://www.econbiz.de/10003771400

An examination of sales promotion programs in Hong Kong : what the retailers offer and what the consumers prefer

Yang, Lin; Cheung, Wah-leung; Henry, James; Guthrie, John; … - In: Journal of promotion management : JPM 16 (2010) 4, pp. 467-479

Persistent link: https://www.econbiz.de/10008825721

Taking a chance for a discount : an investigation into consumers' choice of probabilistic vs. sure price promotions

Attari, Amin; Chatterjee, Promothesh; Singh, Surendra N. - In: Journal of business research : JBR 143 (2022), pp. 366-374

Persistent link: https://www.econbiz.de/10013194546

Personalized Retail Promotions through a DAG-based Representation of Customer Preferences

Jagabathula, Srikanth; Mitrofanov, Dmitry; Vulcano, Gustavo - 2020

We propose a back-to-back procedure for running personalized promotions in retail operations contexts, from the construction of a nonparametric choice model where customer preferences are represented by directed acyclic graphs (DAGs) to the design of such promotions. The source data includes a...

Persistent link: https://www.econbiz.de/10014111086